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  1. #1
    wonderer, wanderer gonesh9's Avatar
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    Fat Tire beer over-exposed.

    What's up with this? Is it just good marketing? Sure, it's a decent beer, but there are a plethera of better beers out there. I'm thinking it must be that it's just more of a mass-marketed beer, and to a lot of people in the country, it's better than what they get. The Belgian-yeast style is certainly worthy of praise, but what about the many fine micros coming out of the west coast? I can ride my bike less than 1 mile and stop at a dozen microbrew pubs that produce as good or better beer than Fat Tire.

    Anyways, just curious... Those Fat Tire lovers out there- is it just that you don't have access to many other quality beers, or do you really think it's the best thing out there? Have you tried Rogue, Siletz, Deschutes, Stone, Anderson Valley, Fish Tale, Hales, Lagunitas, Pike, Terminal Gravity, Wolavers...?

  2. #2
    more ape than man timmhaan's Avatar
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    marketing and a name that sticks in your head.

  3. #3
    contrarian lala's Avatar
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    It's local for me...and there's lots of good locals here. It's a safe bet.
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  4. #4
    wonderer, wanderer gonesh9's Avatar
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    Quote Originally Posted by lala
    It's local for me...and there's lots of good locals here. It's a safe bet.
    Yeah, I lived in Boulder for a summer a few years ago, and I was pleased to see there's some good microbrews starting over there, too.

  5. #5
    Up on the Down Side CyLowe97's Avatar
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    I think I love it because we can't get it in Chicago (except for at Bricks pizza on Lincoln... they sneak it in from out west.... ) They need to distribute one more state east!

    For a bottled beer, Fat Tire is very reliable for it's good taste. We always pick up a twelve pack or two to share when we come home from the relatives' place in Missouri.

    Anyway, you have to love their label..... makes you want to get out and enjoy a ride....

  6. #6
    wonderer, wanderer gonesh9's Avatar
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    Don't get me wrong, it is a good beer. Just wondering with all these good micros out there, why is it that Fat Tire has become such the symbol of good micro brew when so many others are just as good or better?

  7. #7
    Up on the Down Side CyLowe97's Avatar
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    Brand awareness is the answer. They have built a solid following with their advertising and "community outreach" (Tour de Fat, anyone). It's tought for a lot of small breweries to match that. New Belgium Brewery has slowly built up their product and image over time. That may be the answer.

    Heck, in the Midwest, the cult of Leinenkugel's beer is pretty strong.... not sure if they distribute to the coasts, but a great bunch of people make the stuff in Chippewa Falls, WI, and they build up their image locally, so people like them (even though they are owned mostly by Miller [hence by SAB], they are left to their own devices to make their brews)

    As for Chicago, we have LOTS of small craft brewers and brew-pubs. If anyone's in the NW suburbs and want a fantastic experience, check out Emmett's in West Dundee and take home a growler. I love going places where you can sit and have a pint with the people who brew the house elixirs.

  8. #8
    Senior Member LordOpie's Avatar
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    uhh, the people who will look in this thread like BEER! And everyone here is a cyclist, yeah?

    Fat Tire Beer, yeah?

    It's not only good beer, but they're active in the cycling community as well as a fore-runner for good environmental business practices.

  9. #9
    Senior Member Stubacca's Avatar
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    Local for me too, though there are plenty of other great microbrews around here that are at least the measure (if not better than) fat tire. I rarely see any of the beers you mentioned around here.

  10. #10
    Footballus vita est iamlucky13's Avatar
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    It's distributed widely enough it hardly even classifies as a microbrew. I think it's popularity is due to it having an catchy name with a classy-looking cruiser on the label.

    Passing through Utah, we stumbled across one called Polygamer Porter. The label said to "Bring some home to the wives."
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  11. #11
    DEADBEEF khuon's Avatar
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    Quote Originally Posted by iamlucky13
    Passing through Utah, we stumbled across one called Polygamer Porter. The label said to "Bring some home to the wives."
    Yeah. I remember downing a few Polygamy Porters in a bar at SLC waiting for my flight. I had wrapped up a meeting way early and had a few hours to kill... So I simply took a que from the label.

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  12. #12
    @ Checkmate Cycling jbhowat's Avatar
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    Its REALLY local for me. One of our regular group rides goes right by the New Belgium plant where its made. Haha. I'm also racing in the criterium that their company sponsors on June 12th. Really a bike-friendly company.

    However, Fat Tire is nowhere near the best in fact, its my least favorite. The others I like all better, but I like them all equally at different times. From darkest to lightest, try these if you ever get a chance:

    1554 - A black ale that is supposedly like something made in 1554 in Belgium
    Abbey - A Belgian style "double ale"... Had a few of these last night.
    Trippel - A Belgian style "tripple".
    Sunshine - An excellent wheat beer, one of my favorites
    Blue Paddle - Only had this once, it was pretty good. More of a pilsner, actually a lot different from their other stuff.
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  13. #13
    Footballus vita est iamlucky13's Avatar
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    Quote Originally Posted by khuon
    Yeah. I remember downing a few Polygamy Porters in a bar at SLC waiting for my flight. I had wrapped up a meeting way early and had a few hours to kill... So I simply took a que from the label.
    Hehe...Out of my group, I think 5 guys had the Polygamy Porter. Every single one of them tried to take the label and every single one of them tore it in the process of taking it off.
    "The internet is a place where absolutely nothing happens. You need to take advantage of that." ~ Strong Bad

  14. #14
    DEADBEEF khuon's Avatar
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    Quote Originally Posted by iamlucky13
    Hehe...Out of my group, I think 5 guys had the Polygamy Porter. Every single one of them tried to take the label and every single one of them tore it in the process of taking it off.
    Wow... now I don't feel so foolish for having tried that too.
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  15. #15
    Senior Member Stubacca's Avatar
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    Downed a few Abbey's last night myself. After riding home through a huge hail storm, they went down incredibly well!

  16. #16
    Footballus vita est iamlucky13's Avatar
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    Quote Originally Posted by khuon
    Wow... now I don't feel so foolish for having tried that too.
    Honestly, just take the bottle. That shouldn't be so hard to figure out.
    "The internet is a place where absolutely nothing happens. You need to take advantage of that." ~ Strong Bad

  17. #17
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    Fat Tire's not that great, and I can get Sierra Nevada Pale Ale anywhere around here, it's much better. Lagunitas IPA's good too.

    I still have my soaked-off labels from Hatuey beer in Cuba around here somewhere, I need to dig 'em out and show a pic of one on here, it's cool, maybe use it for an avater. I'd just take the bottles and soak 'em in the sink, and the labels would come right off.

  18. #18
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    Fat Tire's a good, widely available beer. It doesn't measure up to the many fine micros, but it is one of the best beers Costco carries!

    BR

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