Cycling and bicycle discussion forums. 
   Click here to join our community Log in to access your Control Panel  


Go Back   > >

Foo Off-Topic chit chat with no general subject.

User Tag List

Reply
 
Thread Tools Search this Thread
Old 10-29-06, 06:12 PM   #1
EJ123
'05 NUEser
Thread Starter
 
EJ123's Avatar
 
Join Date: Aug 2005
Bikes:
Posts: 3,370
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Must read for energy drink users.

Funny, when I recieved this email, I was chugging down a monster low carb. Well, Im a big fan of monster energy low-carb, since it has 6g sugar in one 16oz can. What's scary is when I went to the doctor a few weeks ago, they said my blood pressure was 20 above normal, and in this article it said caffine/taurine can lead to higher blood pressure. Watch out.
----------------------------------------------------------------

Caffeine-Stoked Energy Drinks Worry Doctors
By CARLA K. JOHNSON, AP
CHICAGO (Oct. 29) - More than 500 new energy drinks launched worldwide this year, and coffee fans are probably too old to understand why.



John Nordell, The Christian Science Monitor/Getty Images
Thirty-one percent of U.S. teenagers say they drink energy drinks, according to Simmons Research. That represents 7.6 million teens, a jump of nearly 3 million in three years.
--------------------------------------------------------------------------------



Energy drinks aren't merely popular with young people. They attract fan mail on their own MySpace pages. They spawn urban legends. They get reviewed by bloggers. And they taste like carbonated cough syrup.

Vying for the dollars of teenagers with promises of weight loss, increased endurance and legal highs, the new products join top-sellers Red Bull, Monster and Rockstar to make up a $3.4 billion-a-year industry that grew by 80 percent last year.

Thirty-one percent of U.S. teenagers say they drink energy drinks, according to Simmons Research. That represents 7.6 million teens, a jump of almost 3 million in three years.

Nutritionists warn that the drinks, laden with caffeine and sugar, can hook kids on an unhealthy jolt-and-crash cycle. The caffeine comes from multiple sources, making it hard to tell how much the drinks contain. Some have B vitamins, which when taken in megadoses can cause rapid heartbeat, and numbness and tingling in the hands and feet.

But the biggest worry is how some teens use the drinks. Some report downing several cans in a row to get a buzz, and a new study found a surprising number of poison-center calls from young people getting sick from too much caffeine.

"Wow, this drink is some serious stuff. I mean about half the bottle is the warning label, and it is serious, this drink is INSANE. It says that you should not drink it unless you are over 18, which I would say is a good warning." - From a review of an energy drink by Dan Mayer on his Web site, www.bandddesigns.com/energy.
Danger only adds to the appeal, said Bryan Greenberg, a marketing consultant and an assistant professor of marketing at Elizabethtown College.

"Young people need to break away from the bonds of adults and what society thinks is right," he said. They've grown up watching their parents drink Starbucks coffee, and want their own version. Heart palpitations aren't likely to scare them off.

Most brands target male teens and 20-somethings. Industry leader Red Bull, the first energy drink on the market, is now the "big arena band" of the bunch "teetering on the edge of becoming too big and too corporate," Greenberg said.

"Monster is more of a hard rocker, maybe with a little punk thrown in, much more hardcore," he said. "Rockstar is the more mainstream, glam rock band that's more about partying then playing."

(Monster is produced by Corona, Calif.-based Hansen Natural Corp., and Rockstar, distributed by Coca-Cola Co., is made by Las Vegas-based Rockstar Inc.)

Greenberg said the fierce competition among hundreds of new drinks, with Austria-based Red Bull guarding the biggest market share, leads to a "ratcheting up" of taboo names as companies try to break out from the crowd.

Cocaine Energy Drink, which launched in September and now sells in convenience stores and nightclubs in six states, is the latest example, following a twisted logic set by drinks named Pimpjuice and Bawls.

Hannah Kirby of the Las Vegas company behind Cocaine Energy Drink said Greenberg has it right. Kirby and her husband, Redux Beverage founder James Kirby, wanted to call their drink by the ho-hum name Reboot. That name was taken, so they decided to get provocative.

They're getting the attention they craved, along with some canceled orders. Following complaints from parents, convenience store operator 7-Eleven Inc. recently told franchises to pull the drink from its shelves.
"We knew we would get noticed against a thousand other energy drinks," she said. "We knew kids would find it cool, but we also wanted to stress the idea that it's an energy drink, you don't need drugs." Their slogan is "The Legal Alternative."

The Kirbys are parents of an 18-year-old son, Kirby said. The boy grew up hearing he shouldn't drink energy drinks on a school night.

"Cocaine looks so freaking tight. I NEED THIS STUFF. Next weekend, me and 3 friends are going to take a 6 hour roadtrip to NYC just to get our hands on this stuff." - From a comment on the MySpace page of Cocaine Energy Drink.

Red Bull founder Dietrich Mateschitz based his product on tonics sold in Asia. He started selling Red Bull in 1987 in Austria, his native country, and today 2.5 billion cans are sold a year in more than 130 nations. The industry leader grabbed more than 37 percent of the U.S. market last year, according to Beverage Digest.

Rumors have swirled around Red Bull for years.

Contrary to hearsay, the ingredient taurine (an amino acid important in making bile to aid digestion) is not made from bull urine, and Mateschitz did not learn about Red Bull from rickshaw drivers in Thailand. The urban legends-debunking Web site www.snopes.com has a page devoted to exposing the false claim that Red Bull contains a banned substance linked to brain tumors.

No evidence was ever found that sudden deaths in Ireland and Sweden were caused by people drinking Red Bull. But it's true that the Swedish government studied energy drinks and recommended they not be used to quench thirst or replenish liquid when exercising. And they should not be mixed with alcohol.

Too late. Anheuser-Busch and Miller Brewing now produce several "energy beers" - beer containing caffeine. And Red Bull and vodka - mixed up by bartenders who call it a Friday Flattener or a Dirty Pompadour - has been popular for a decade. On Red Bull's MySpace page, the product's 11,000 "friends" include alcohol products, which also have their own MySpace pages.

A Brazilian study found college students didn't feel as drunk as they actually were after drinking vodka and Red Bull. Their perception of their coordination and reaction time didn't match objective tests.

The potential for accidents and alcohol poisoning worries Dr. Sandra Braganza, a pediatrician and nutrition expert at the Children's Hospital at Montefiore in New York. As she prepared to write an article about energy drinks for a pediatrics journal, she was surprised how little published research she could find on them.

"The truth is, we don't know what kind of effects these ingredients can have," Braganza said of taurine, glucuronolactone and guarana. "We have to start doing more studies on this."

"How much of your favorite energy drink or soda would it take to kill you? Take this quick test and find out." - From a "Death by Caffeine" calculator on the Web site, www.energyfiend.com. Fill in your weight and click the button marked "Kill Me."

Earlier this month, a new study found a surprising number of caffeine overdose reports to a Chicago poison control center. These involved young people taking alertness pills such as NoDoz or energy drinks, sometimes mixed with alcohol or other drugs. During three years of reports to the center, the researchers found 265 cases of caffeine abuse. Twelve percent of those required a trip to the hospital. The average age of the caffeine user was 21.

"Young people are taking caffeine to stay awake, or perhaps to get high, and many of them are ending up in the emergency department," said Dr. Danielle McCarthy of Northwestern University, who conducted the study. "Caffeine is a drug and should be treated with caution, as any drug is."

How much caffeine do energy drinks contain? A University of Florida study found that some products, although served in cans two-thirds the size of a standard can of Coke, contain two to four times the amount of caffeine as that Coke. Energy drinks are unregulated in the United States, but the authors of the University of Florida paper suggest warning labels for them.

And now energy drinks are moving toward bigger cans with some products raising the caffeine content to gain a competitive edge, said John Sicher of Beverage Digest. The biggest, so far, is 24 ounces.

Parents should think twice before sending their children out the door with an energy drink, said Molly Morgan, a dietitian in upstate New York who consults with schools and talks to students, parents and coaches about energy drinks.

"My message to parents is moderation," Morgan said. "That means one can a day or less, and view it as a treat, not part of a daily routine."
Full of sugar and caffeine, energy drinks share the same health problems as soft drinks, she said. But some parents and coaches have bought the message that the drinks can enhance kids' performance in sports and increase concentration in school.

The evidence is weak, involving tiny studies. British research by a scientist who has since received funding from Red Bull found that among 36 volunteers, those who drank the product improved aerobic endurance and recalled numbers better. A British study of 42 people found Red Bull had no effect on memory, but did improve attention and verbal reasoning.

A University of Wisconsin study of 14 students found that two energy drink ingredients, caffeine and taurine, didn't improve short-term memory but led to slower heart rates and higher blood pressure. Since some energy drink ingredients generally speed up heart rates, the researchers could only speculate on the cause.

Carol Ann Rinzler, author of "Nutrition for Dummies," examined the labels of the top three energy drinks.

"The labels simply don't deliver all the facts," she said. "For example, while all list caffeine as an ingredient, and most tell you exactly how much caffeine is in the drink, they also list guarana, a caffeine source, as a separate ingredient but don't tell how much caffeine one gets from the guarana."

Rinzler said energy drinks also deliver a huge hit of sugar.

"Drink more than one and you get lots of sugar - 14 teaspoons in two cans, 21 teaspoons in three," she said. Add in megadoses of some vitamins; unnecessary nutrients (taurine) and more caffeine than plain sodas and you get "a fast up-and-down sugar high and a really rough caffeine buzz," she said. "And drinking two or three cans a day for a period of weeks or months might trigger some side effects from the vitamin megadoses."

New brands are appearing at the rate of almost one per day, making it difficult for Denver blogger Dan Mayer to keep up. As a hobby, Mayer reviews each new energy drink he can find. His is not the only energy drink review site, but it's one of the most popular.

"I've reviewed a little over 200 now. For most of these, the companies contact me. I'll find something new at 7-Eleven once in a while, but that's kind of rare," he said.

When Mayer meets an energy drink he doesn't like, his words can sting: "This is the kind of drink that was created by a bunch of rich fat people that have never had an energy drink in their life and really don't understand why this fad is around, they just know they want to be a part of the profit from it."

A Los Angeles company has asked him to design a new drink, but Mayer hasn't quit his day job yet. Pressed to explain the appeal of energy drinks, the 24-year-old spokesman for the buzzed generation said: "It's Starbucks for kids. With the tons of caffeine they put into these things, it gives you a little legal form of speed essentially."
EJ123 is offline   Reply With Quote
Old 10-29-06, 06:22 PM   #2
mirona
I can't find my pants
 
mirona's Avatar
 
Join Date: Nov 2003
Location: UMASS, Amherst/ Swick, MA
Bikes: 07 Specialized Langster Comp,06 Kona King Zing, 06 Specialized Rockhopper Pro Disc; 03 LOOK KG461;(destroyed by suv); 85 Panasonic Team America; 73 Peugeot U0-8; 94 Balance Super B BMX; 04 Diamondback Outlook MTB, Diamondback DBR DH
Posts: 2,331
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Energy drinks are so stupid.
mirona is offline   Reply With Quote
Old 10-29-06, 06:52 PM   #3
roughrider504
Senior Member
 
roughrider504's Avatar
 
Join Date: Sep 2005
Location: New Orleans
Bikes:
Posts: 1,214
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
I used to drink energy drinks, but I would only drink one before I went for a long ride. I would never drink one, then not exersize.
roughrider504 is offline   Reply With Quote
Old 10-29-06, 07:04 PM   #4
operator
cab horn
 
Join Date: Jun 2004
Location: Toronto
Bikes: 1987 Bianchi Campione
Posts: 28,306
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Quote:
Originally Posted by mirona
Energy drinks are so stupid.
I find it hilarious that you have "say no to drugs" under your handle.
operator is offline   Reply With Quote
Old 10-29-06, 07:42 PM   #5
mirona
I can't find my pants
 
mirona's Avatar
 
Join Date: Nov 2003
Location: UMASS, Amherst/ Swick, MA
Bikes: 07 Specialized Langster Comp,06 Kona King Zing, 06 Specialized Rockhopper Pro Disc; 03 LOOK KG461;(destroyed by suv); 85 Panasonic Team America; 73 Peugeot U0-8; 94 Balance Super B BMX; 04 Diamondback Outlook MTB, Diamondback DBR DH
Posts: 2,331
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Quote:
Originally Posted by operator
I find it hilarious that you have "say no to drugs" under your handle.
I find it hilarious that you find that hilarious.
mirona is offline   Reply With Quote
Old 10-29-06, 07:49 PM   #6
Taerom
Hazardous
 
Taerom's Avatar
 
Join Date: Jun 2005
Location: Quarantine
Bikes: 2005 Trek Liquid 55, 2009 Haro Mary SS
Posts: 727
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
That article is too long. Anyone care to sum it up for me? I drink maybe one or two a week on average. I know they're not good for you, nothing that tastes good ever is.
Taerom is offline   Reply With Quote
Old 10-29-06, 07:58 PM   #7
-=(8)=-
♋ ☮♂ ☭ ☯
 
-=(8)=-'s Avatar
 
Join Date: Feb 2005
Location: 40205 'ViLLeBiLLie
Bikes: Sngl Spd's, 70's- 80's vintage, D-tube Folder
Posts: 7,903
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
I read another report about a year ago that says they are
devistating to the enamel on your teef
__________________
-ADVOCACY-☜ Radical VC = Car people on bikes. Just say "NO"
-=(8)=- is offline   Reply With Quote
Old 10-29-06, 08:06 PM   #8
Voidbringer
Crazy Kitty (male)
 
Join Date: Sep 2006
Location: In the awkward silence of a conversation.
Bikes: Tricycle
Posts: 0
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Quote:
Originally Posted by Taerom
That article is too long. Anyone care to sum it up for me? I drink maybe one or two a week on average. I know they're not good for you, nothing that tastes good ever is.
Article basically says caffeine is a drug and should be regulated, but since the number of people drinking them is increasing a lot, a lot of companies are making their own drinks and competing by putting more into their drinks until people can hurt themselves by being stupid and drinking tons of them at once. Well, not just can, apparently many do as they said at one place they get 265 cases a year of people getting checked into a posion control center for caffeine posioning.

Oh, and alcohol + energy drinks equals bad idea, which plunty of people do anyways.

Still going to keep chugging my energy drinks when I want them. I may die before the health nuts but I'm going to enjoy my life way more than them as well.
Voidbringer is offline   Reply With Quote
Old 10-29-06, 08:12 PM   #9
Taerom
Hazardous
 
Taerom's Avatar
 
Join Date: Jun 2005
Location: Quarantine
Bikes: 2005 Trek Liquid 55, 2009 Haro Mary SS
Posts: 727
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Quote:
Originally Posted by Voidbringer
I may die before the health nuts but I'm going to enjoy my life way more than them as well.
+1 That's pretty much how I like to look at life.
Taerom is offline   Reply With Quote
Old 10-29-06, 08:24 PM   #10
J-McKech
What?
 
J-McKech's Avatar
 
Join Date: Oct 2003
Location: N. Tx
Bikes: Bianchi Brava(retired), Surly Instigator(retired)
Posts: 1,650
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Whatever happened to people drinking coffeee?
J-McKech is offline   Reply With Quote
Old 10-29-06, 08:44 PM   #11
russiankdi
Senior Member
 
russiankdi's Avatar
 
Join Date: Feb 2006
Location: PA
Bikes: many
Posts: 213
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Quote:
Originally Posted by roughrider504
I used to drink energy drinks, but I would only drink one before I went for a long ride. I would never drink one, then not exersize.
I would drink one with some food only because they taste good. I haven't drank one in a loong time.
__________________
1978 Schwinn Varsity Single Speed
russiankdi is offline   Reply With Quote
Old 10-30-06, 04:41 AM   #12
mirona
I can't find my pants
 
mirona's Avatar
 
Join Date: Nov 2003
Location: UMASS, Amherst/ Swick, MA
Bikes: 07 Specialized Langster Comp,06 Kona King Zing, 06 Specialized Rockhopper Pro Disc; 03 LOOK KG461;(destroyed by suv); 85 Panasonic Team America; 73 Peugeot U0-8; 94 Balance Super B BMX; 04 Diamondback Outlook MTB, Diamondback DBR DH
Posts: 2,331
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Quote:
Originally Posted by Voidbringer
Still going to keep chugging my energy drinks when I want them. I may die before the health nuts but I'm going to enjoy my life way more than them as well.
You keep telling yourself that!
mirona is offline   Reply With Quote
Old 10-30-06, 06:37 AM   #13
operator
cab horn
 
Join Date: Jun 2004
Location: Toronto
Bikes: 1987 Bianchi Campione
Posts: 28,306
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Quote:
Originally Posted by mirona
I find it hilarious that you find that hilarious.
I mean you've never ingested sugar in your entire life?
operator is offline   Reply With Quote
Old 10-30-06, 09:12 AM   #14
jyossarian
SERENITY NOW!!!
 
jyossarian's Avatar
 
Join Date: Aug 2005
Location: In the 212
Bikes: Haro Vector, IRO Rob Roy, Bianchi Veloce
Posts: 8,756
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
I told you you're heart would explode if you drank too many of them EJ.
__________________
HHCMF - Take pride in your ability to amaze lesser mortals! - MikeR



We demand rigidly defined areas of doubt and uncertainty!
jyossarian is offline   Reply With Quote
Old 10-30-06, 09:15 AM   #15
CyLowe97
Up on the Down Side
 
CyLowe97's Avatar
 
Join Date: Mar 2005
Location: Chicago(ish)
Bikes:
Posts: 6,330
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
The answer? Coffee.

Coffee rules.
CyLowe97 is offline   Reply With Quote
Old 10-30-06, 12:08 PM   #16
SingingSabre 
BF's Level 12 Wizard
 
SingingSabre's Avatar
 
Join Date: Feb 2006
Location: Tucson, AZ
Bikes: Diamondback Sorrento turned Xtracycle commuter
Posts: 1,425
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
I don't like energy drinks...they make me feel icky.

If I need pick me up, I go for coffee or soda and some fruit.
__________________
Shameless plug (my sites):
Work
Photography
Vanity
Quote:
Originally Posted by Bklyn
Obviously, the guy's like a 12th level white wizard or something. His mere presence is a danger to mortals.
SingingSabre is offline   Reply With Quote
Old 10-30-06, 12:12 PM   #17
mirona
I can't find my pants
 
mirona's Avatar
 
Join Date: Nov 2003
Location: UMASS, Amherst/ Swick, MA
Bikes: 07 Specialized Langster Comp,06 Kona King Zing, 06 Specialized Rockhopper Pro Disc; 03 LOOK KG461;(destroyed by suv); 85 Panasonic Team America; 73 Peugeot U0-8; 94 Balance Super B BMX; 04 Diamondback Outlook MTB, Diamondback DBR DH
Posts: 2,331
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Quote:
Originally Posted by operator
I mean you've never ingested sugar in your entire life?
Yea, because energy drinks are just sugar, right? And what does my user title have to do with this? People who try to find fault in others must be so miserable. Have a nice day.
mirona is offline   Reply With Quote
Old 10-30-06, 12:23 PM   #18
snowy
Beauty Everywhere
 
snowy's Avatar
 
Join Date: Jan 2005
Location: Colorado
Bikes: 2006 Giant Anthem, Specialized Dolce Elite 05
Posts: 2,596
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
I think the whole point of these kinds of stories is assumption. How much one assumes. Also the scary thing about some of these energy drinks is that people are mixing them with alcohol. Red bull and vodka is a favorite of some I know.

I honestly couldn't consume all that sugar in one sitting anyhoo. People complain about their weight and health but their not willing to take a deeper look at their lifestyles. Poor judgment is not an excuse.
__________________
"RIDE FAST TAKE CHANCES!"

Interested in the Women's Forum? Send me a PM for more information.
snowy is offline   Reply With Quote
Old 10-30-06, 12:51 PM   #19
Pheard
Banned
 
Join Date: Sep 2005
Location: South City, Ca
Bikes:
Posts: 3,348
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
I drink monster khaos which has real juice in it. Most I can do is 2 at a time. I'll admit it get's you wired, but when you get that crash you feel like garbage. I remember last time I drunk one at like 11pm I couldn't sleep till like 2 am, and when I crashed I felt like crap. I felt sick, really weak and tired. Blech.
Pheard is offline   Reply With Quote
Old 10-30-06, 03:54 PM   #20
Mr. Gear Jammer
Senior Member
 
Mr. Gear Jammer's Avatar
 
Join Date: Sep 2006
Bikes:
Posts: 250
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Quote:
Originally Posted by EJ123
Funny, when I recieved this email, I was chugging down a monster low carb. Well, Im a big fan of monster energy low-carb, since it has 6g sugar in one 16oz can. What's scary is when I went to the doctor a few weeks ago, they said my blood pressure was 20 above normal, and in this article it said caffine/taurine can lead to higher blood pressure. Watch out.
----------------------------------------------------------------

Caffeine-Stoked Energy Drinks Worry Doctors
By CARLA K. JOHNSON, AP
CHICAGO (Oct. 29) - More than 500 new energy drinks launched worldwide this year, and coffee fans are probably too old to understand why.



John Nordell, The Christian Science Monitor/Getty Images
Thirty-one percent of U.S. teenagers say they drink energy drinks, according to Simmons Research. That represents 7.6 million teens, a jump of nearly 3 million in three years.
--------------------------------------------------------------------------------



Energy drinks aren't merely popular with young people. They attract fan mail on their own MySpace pages. They spawn urban legends. They get reviewed by bloggers. And they taste like carbonated cough syrup.

Vying for the dollars of teenagers with promises of weight loss, increased endurance and legal highs, the new products join top-sellers Red Bull, Monster and Rockstar to make up a $3.4 billion-a-year industry that grew by 80 percent last year.

Thirty-one percent of U.S. teenagers say they drink energy drinks, according to Simmons Research. That represents 7.6 million teens, a jump of almost 3 million in three years.

Nutritionists warn that the drinks, laden with caffeine and sugar, can hook kids on an unhealthy jolt-and-crash cycle. The caffeine comes from multiple sources, making it hard to tell how much the drinks contain. Some have B vitamins, which when taken in megadoses can cause rapid heartbeat, and numbness and tingling in the hands and feet.

But the biggest worry is how some teens use the drinks. Some report downing several cans in a row to get a buzz, and a new study found a surprising number of poison-center calls from young people getting sick from too much caffeine.

"Wow, this drink is some serious stuff. I mean about half the bottle is the warning label, and it is serious, this drink is INSANE. It says that you should not drink it unless you are over 18, which I would say is a good warning." - From a review of an energy drink by Dan Mayer on his Web site, www.bandddesigns.com/energy.
Danger only adds to the appeal, said Bryan Greenberg, a marketing consultant and an assistant professor of marketing at Elizabethtown College.

"Young people need to break away from the bonds of adults and what society thinks is right," he said. They've grown up watching their parents drink Starbucks coffee, and want their own version. Heart palpitations aren't likely to scare them off.

Most brands target male teens and 20-somethings. Industry leader Red Bull, the first energy drink on the market, is now the "big arena band" of the bunch "teetering on the edge of becoming too big and too corporate," Greenberg said.

"Monster is more of a hard rocker, maybe with a little punk thrown in, much more hardcore," he said. "Rockstar is the more mainstream, glam rock band that's more about partying then playing."

(Monster is produced by Corona, Calif.-based Hansen Natural Corp., and Rockstar, distributed by Coca-Cola Co., is made by Las Vegas-based Rockstar Inc.)

Greenberg said the fierce competition among hundreds of new drinks, with Austria-based Red Bull guarding the biggest market share, leads to a "ratcheting up" of taboo names as companies try to break out from the crowd.

Cocaine Energy Drink, which launched in September and now sells in convenience stores and nightclubs in six states, is the latest example, following a twisted logic set by drinks named Pimpjuice and Bawls.

Hannah Kirby of the Las Vegas company behind Cocaine Energy Drink said Greenberg has it right. Kirby and her husband, Redux Beverage founder James Kirby, wanted to call their drink by the ho-hum name Reboot. That name was taken, so they decided to get provocative.

They're getting the attention they craved, along with some canceled orders. Following complaints from parents, convenience store operator 7-Eleven Inc. recently told franchises to pull the drink from its shelves.
"We knew we would get noticed against a thousand other energy drinks," she said. "We knew kids would find it cool, but we also wanted to stress the idea that it's an energy drink, you don't need drugs." Their slogan is "The Legal Alternative."

The Kirbys are parents of an 18-year-old son, Kirby said. The boy grew up hearing he shouldn't drink energy drinks on a school night.

"Cocaine looks so freaking tight. I NEED THIS STUFF. Next weekend, me and 3 friends are going to take a 6 hour roadtrip to NYC just to get our hands on this stuff." - From a comment on the MySpace page of Cocaine Energy Drink.

Red Bull founder Dietrich Mateschitz based his product on tonics sold in Asia. He started selling Red Bull in 1987 in Austria, his native country, and today 2.5 billion cans are sold a year in more than 130 nations. The industry leader grabbed more than 37 percent of the U.S. market last year, according to Beverage Digest.

Rumors have swirled around Red Bull for years.

Contrary to hearsay, the ingredient taurine (an amino acid important in making bile to aid digestion) is not made from bull urine, and Mateschitz did not learn about Red Bull from rickshaw drivers in Thailand. The urban legends-debunking Web site www.snopes.com has a page devoted to exposing the false claim that Red Bull contains a banned substance linked to brain tumors.

No evidence was ever found that sudden deaths in Ireland and Sweden were caused by people drinking Red Bull. But it's true that the Swedish government studied energy drinks and recommended they not be used to quench thirst or replenish liquid when exercising. And they should not be mixed with alcohol.

Too late. Anheuser-Busch and Miller Brewing now produce several "energy beers" - beer containing caffeine. And Red Bull and vodka - mixed up by bartenders who call it a Friday Flattener or a Dirty Pompadour - has been popular for a decade. On Red Bull's MySpace page, the product's 11,000 "friends" include alcohol products, which also have their own MySpace pages.

A Brazilian study found college students didn't feel as drunk as they actually were after drinking vodka and Red Bull. Their perception of their coordination and reaction time didn't match objective tests.

The potential for accidents and alcohol poisoning worries Dr. Sandra Braganza, a pediatrician and nutrition expert at the Children's Hospital at Montefiore in New York. As she prepared to write an article about energy drinks for a pediatrics journal, she was surprised how little published research she could find on them.

"The truth is, we don't know what kind of effects these ingredients can have," Braganza said of taurine, glucuronolactone and guarana. "We have to start doing more studies on this."

"How much of your favorite energy drink or soda would it take to kill you? Take this quick test and find out." - From a "Death by Caffeine" calculator on the Web site, www.energyfiend.com. Fill in your weight and click the button marked "Kill Me."

Earlier this month, a new study found a surprising number of caffeine overdose reports to a Chicago poison control center. These involved young people taking alertness pills such as NoDoz or energy drinks, sometimes mixed with alcohol or other drugs. During three years of reports to the center, the researchers found 265 cases of caffeine abuse. Twelve percent of those required a trip to the hospital. The average age of the caffeine user was 21.

"Young people are taking caffeine to stay awake, or perhaps to get high, and many of them are ending up in the emergency department," said Dr. Danielle McCarthy of Northwestern University, who conducted the study. "Caffeine is a drug and should be treated with caution, as any drug is."

How much caffeine do energy drinks contain? A University of Florida study found that some products, although served in cans two-thirds the size of a standard can of Coke, contain two to four times the amount of caffeine as that Coke. Energy drinks are unregulated in the United States, but the authors of the University of Florida paper suggest warning labels for them.

And now energy drinks are moving toward bigger cans with some products raising the caffeine content to gain a competitive edge, said John Sicher of Beverage Digest. The biggest, so far, is 24 ounces.

Parents should think twice before sending their children out the door with an energy drink, said Molly Morgan, a dietitian in upstate New York who consults with schools and talks to students, parents and coaches about energy drinks.

"My message to parents is moderation," Morgan said. "That means one can a day or less, and view it as a treat, not part of a daily routine."
Full of sugar and caffeine, energy drinks share the same health problems as soft drinks, she said. But some parents and coaches have bought the message that the drinks can enhance kids' performance in sports and increase concentration in school.

The evidence is weak, involving tiny studies. British research by a scientist who has since received funding from Red Bull found that among 36 volunteers, those who drank the product improved aerobic endurance and recalled numbers better. A British study of 42 people found Red Bull had no effect on memory, but did improve attention and verbal reasoning.

A University of Wisconsin study of 14 students found that two energy drink ingredients, caffeine and taurine, didn't improve short-term memory but led to slower heart rates and higher blood pressure. Since some energy drink ingredients generally speed up heart rates, the researchers could only speculate on the cause.

Carol Ann Rinzler, author of "Nutrition for Dummies," examined the labels of the top three energy drinks.

"The labels simply don't deliver all the facts," she said. "For example, while all list caffeine as an ingredient, and most tell you exactly how much caffeine is in the drink, they also list guarana, a caffeine source, as a separate ingredient but don't tell how much caffeine one gets from the guarana."

Rinzler said energy drinks also deliver a huge hit of sugar.

"Drink more than one and you get lots of sugar - 14 teaspoons in two cans, 21 teaspoons in three," she said. Add in megadoses of some vitamins; unnecessary nutrients (taurine) and more caffeine than plain sodas and you get "a fast up-and-down sugar high and a really rough caffeine buzz," she said. "And drinking two or three cans a day for a period of weeks or months might trigger some side effects from the vitamin megadoses."

New brands are appearing at the rate of almost one per day, making it difficult for Denver blogger Dan Mayer to keep up. As a hobby, Mayer reviews each new energy drink he can find. His is not the only energy drink review site, but it's one of the most popular.

"I've reviewed a little over 200 now. For most of these, the companies contact me. I'll find something new at 7-Eleven once in a while, but that's kind of rare," he said.

When Mayer meets an energy drink he doesn't like, his words can sting: "This is the kind of drink that was created by a bunch of rich fat people that have never had an energy drink in their life and really don't understand why this fad is around, they just know they want to be a part of the profit from it."

A Los Angeles company has asked him to design a new drink, but Mayer hasn't quit his day job yet. Pressed to explain the appeal of energy drinks, the 24-year-old spokesman for the buzzed generation said: "It's Starbucks for kids. With the tons of caffeine they put into these things, it gives you a little legal form of speed essentially."
That stuff is bad for the heart and has insane amounts of sodium.
Mr. Gear Jammer is offline   Reply With Quote
Old 10-30-06, 03:57 PM   #21
hi565
By-Tor...or the Snow Dog?
 
hi565's Avatar
 
Join Date: Oct 2004
Location: Ma
Bikes: Bianchi Cross Concept, Flyte Srs-3
Posts: 6,481
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
I'm surprised that your surprised EJ...
__________________
----------------------------------------------------------
hi565 is offline   Reply With Quote
Old 10-30-06, 07:41 PM   #22
TexasGuy
That darn Yankee
 
TexasGuy's Avatar
 
Join Date: Jun 2005
Location: West West Fort Worth
Bikes: Mongoose XR-100, Eros Bianchi
Posts: 4,286
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
What is funny is that there are numerous studies that have shown that Caffeeine
Drastically Reduces the risk of quite a few cancers
and that unprocessed caffeine helps your vascular system, epsecially so in age 50+ up.
Not to say that "energy drinks" aren't bad due to other things that are in them. I just find it amusing that everybody wants to put the blame on Caffeine like its okay to drink 5 cups of sugar a day but its not okay to take caffeine.
__________________
Life is about hanging onto what you think is important and finding out what really is important.
"Stop Ruining my joke!", "No, a joke implies humor attached at no additional cost"
So many sayings, so little sig space.
TexasGuy is offline   Reply With Quote
Old 10-30-06, 08:32 PM   #23
ChAnMaN
Specialized Member
 
ChAnMaN's Avatar
 
Join Date: Nov 2003
Location: I live in a small town
Bikes: 2004 Specialized Allez
Posts: 973
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Quote:
Originally Posted by Voidbringer

Still going to keep chugging my energy drinks when I want them. I may die before the health nuts but I'm going to enjoy my life way more than them as well.
lmao

being healthy and free of medical problems is going to lead to the more successful and enjoyable life, the joy you get from drinking red bull will not come close.
__________________
You can never be too Specialized
Click here if any of the following apply to you:
1 You dont like Specialized, 2 You drive a SUV, 3 Your name is George Bush
ChAnMaN is offline   Reply With Quote
Old 10-30-06, 08:35 PM   #24
TexasGuy
That darn Yankee
 
TexasGuy's Avatar
 
Join Date: Jun 2005
Location: West West Fort Worth
Bikes: Mongoose XR-100, Eros Bianchi
Posts: 4,286
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Quote:
Originally Posted by ChAnMaN
lmao

being healthy and free of medical problems is going to lead to the more successful and enjoyable life, the joy you get from drinking red bull will not come close.
By your definition of a "successful and enjoyable life". Your defnition is just that, your definition. It is not somebody elses.
__________________
Life is about hanging onto what you think is important and finding out what really is important.
"Stop Ruining my joke!", "No, a joke implies humor attached at no additional cost"
So many sayings, so little sig space.
TexasGuy is offline   Reply With Quote
Old 10-30-06, 08:52 PM   #25
EJ123
'05 NUEser
Thread Starter
 
EJ123's Avatar
 
Join Date: Aug 2005
Bikes:
Posts: 3,370
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Quote:
Originally Posted by mirona
Yea, because energy drinks are just sugar, right? And what does my user title have to do with this? People who try to find fault in others must be so miserable. Have a nice day.
Well no not necessarily.
EJ123 is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT -6. The time now is 04:53 PM.