I got an issue of "Outside" magazine on Saturday. Not sure why it came to me, or how they got my name in the first place, but that is beside the point.
I like to read before I go to sleep, so I got in bed and flipped this rag open. I got halfway through it before I realized that I hadn't really read anything yet. THE DAMN THING IS ALL ADVERTISEMENT!
I set about counting this morning and here are the stats from this "magazine".
Total Pages: 147
Total pages of/with ads: 117
Double page ads: 12 (for 24 pages)
Single page ads: 65
Fold open junk: 1 fold open thing = 4 pages
Oakley ad: 1 ad - 24 PAGES.