Gifts for your business customers?
For those of you who deal b-2-b, do you send out some holiday gifts to thank your clients? We wrestle with this each year. Our usual is to send out the big basket of holiday chow to the big customers, the medium to the mediums, and a bunch of small ones to the people who may not buy a lot, but are consistent customers of some years. What kinds of things do you folks do for your clients, and what are your philosophies behind giving to different spending levels? I would also like to know if you have decided to do nothing at all, and how you arrived at your decision.