So I buy a Blu Ray player (Samsung BD 1400P) in November at Circuit City for $500. Can't get it to work with my old TV. I return it for a refund. Then 3 weeks later I decide to buy a new TV, and now I want the player again. I buy it from Circuit City again. Now it's down to $400. Then my new player malfunctions, so last night I return it to exchange it for another. Now it's down to $300 and Circuit City credits me the price differential to my credit card. In fact some online retailers are selling this unit for $270 now.
That's amazing. A 40% reduction in price on a hot new tech product at the height of Xmas Shopping Season. At this rate they'll be giving them away by next Xmas. By the way, Blu Ray discs are amazing. Like taking cinema quality and shrinking it to your 40-60" home screen, so it actually looks considerably better than the movies.