The Ford Excursion (aka The Valdez)
The reports of its death are premature
Ford expects to make between 10M and 20M dollars from the sales of this vehicle (1,000-2,000 units/month @ $10,000 profit each). It is just too popular and profitable to be allowed to fade away.
These things are being sold at a rate of 1 or 2 each hour. If you took all the Excursions sold this year and lined them up bumper to bumper (as they are often found on the freeway), the line would extend for 64 miles.
My favorite quote:
Judging by the popularity of this product, I don't think Big SUVs, Big Profits, or Big Multinational Corporations are in much danger, regardless of what Steve Lyons would like us to believe.Originally Posted by Ford Division President Steve Lyons