OK, most reasonably savvy consumers these days are aware that profit centers like dealer holdback (usually 2-3% of MSRP paid to dealer), and occasionally rebates are available so that dealers can make money selling "at invoice." But think about it -- have you ever seen how massive dealerships are in terms of their lots? Think how enormous their expenses must be to air-condition the huge building, lease or own the land for the dealership, and the payroll for many sales and staff.
This leads me to believe -- the cynic that I am -- that there must be SOME other area of profit that isn't public info....something other than dealer holdback or rebates...SOME other area of profit that allows a dealership to remain profitable despite their huge overhead. Even assuming the average consumer gets ripped off and pays close to sticker, and also pays for crap like dealer-applied pinstripes and clearcoat...even then, there's gotta be some other source of income that allows them to pay their overhead AND turn a profit.
Anyone work for a dealer in the past and able to divulge??