Completely, utterly friggin insane.
Giants Seat Licenses Priced From $1,000 to $20,000
By RICHARD SANDOMIR
Published: July 18, 2008
The Giants laid out on Thursday the prices for personal seat licenses in the team’s new stadium, a roster of one-time fees that start at $1,000 each for 26,179 upper-deck seats and rise to $20,000 apiece for 4,162 lower-level field seats.
Between the highest and lowest prices that fans must pay for the rights to keep their season tickets are fees that range from $4,000 each for 10,905 mezzanine seats above each end zone to $12,500 each for 3,052 mezzanine club seats overlooking the sidelines.
The Giants are selling licenses to every seat in the $1.6 billion stadium they are building with the Jets, and will generate about $367 million if they sell all 78,448 licenses. After taxes, about half the revenue will go to paying the Giants’ stadium debt.
The stadium is scheduled to open in East Rutherford, N.J., in 2010.
Even before the Giants released their pricing plan, which has 10 options, fans were resigned that they had to buy licenses, which guarantee the right to buy and control their season tickets — or lose their places in the new building.
John Moss, of Roseland, N.J., learned that he would be paying $5,000 each for his four front-row, end-zone seats at the new stadium. “It’s difficult to afford,” he said, “but I’m better off than the guy at the 40-yard line in the 27th row who’s paying $20,000.”
It would cost $80,000 for four seat licenses and $28,000 a year to buy the tickets in the field level behind the Giants’ bench, which will become an elite Coach’s Club in the new stadium.
“For people like me, these tickets are part of my family heritage,” said one fan with seats in that section, who did not want to be named for fear of possible retribution by the Giants. “And because of my parents’ efforts, we have excellent seats, so it’s a kick in the stomach to be presented with a plan like this that we can’t afford.”
John Mara, the team’s president and co-owner, said fans had written and called him, some unhappy about the seat licenses. One sentiment has been that his late father, Wellington, would never have sold them.
“Believe me, I’ve felt that, but my father wasn’t faced with this kind of debt on a new building,” Mara said on a conference call with reporters.
The team is giving existing season-ticket holders four preferences for where they wish to be in the new stadium, including where they now sit. Mara knows that people who cannot afford the more expensive licenses will move to cheaper perches or leave entirely.
“If that happens, it will make me sad, but I think we’ve provided enough options for people who want to stay there,” Mara said.
The advent of seat licenses will also usher in higher ticket prices. Tickets for Giants’ home games next season range from $85 to $115 a game. In 2010, they will start at $85 (for the upper level seats above the end zones), increase to $95, $105, $120, $140 and $160, and then make the leap to $400 and $500 each for the 7,085 mezzanine club seats.
The Coach’s Club, with its $700-a-game seats, will feature a restaurant (with free food), bars (the alcohol is not gratis) and TV sets in an area behind the seats. It will also have a glassed-off area where fans will be able to watch reporters grill players and coaches after games.
Meanwhile, the Jets have been assessing the results of a fan survey about licenses. A spokesman, Bruce Speight, said the team would announce its plan in late August.
The Giants’ plan, the 13th seat license plan offered by an N.F.L. team since 1993, differs widely from one advanced recently by the Dallas Cowboys for their new stadium that is to open in 2009. The Cowboys are selling licenses for 80 percent of the stadium’s seats, mostly for $2,000 to $5,000 each, but club-seat licenses are going for $16,000 to $150,000 each.
Giants season-ticket holders will receive brochures and applications starting later this month. Mara said no seat assignments would be completed and no licenses sold until every season-ticket holder had gotten the information.
Talk about pissing on your fans. Aholes. Some of these people have been going to Giants Stadium for 20-30 years, sitting through the rain, cold, etc. and paying for the privilege, win or lose. And this is what they get. That's just amazing.