Subaru benefited greatly from the rally identity and was the reason I could credibly post "Subaru ftw!" so many times. Besides, it needs to be known for more than just being the #1 lesbian car.
And with Audi dropping the ALMS and Honda dropping out of F1 (admittedly not a big loss considering the last 10 years), and with the odd F1 turn towards spec engines, world motorsport is really going downhill.
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Well the two main reasons i can think of right now is that $$$ is tight due to the slumping global economy (participation in motorsports is technically advertising in a different form) and FIA wants to wants to move WRC racing to a Super 2000 format in 2010.