I read something about this and it got me thinking: do people really buy DVDs, or just rent them?
For me, I own three DVDs, but I bought none of them--they were all gifts. And I haven't watched any of them, even though they are movies I enjoyed when I saw them the first time.
My wife and I rent DVDs like crazy, online. Most of the flicks are for her, but sometimes I will watch a movie with her now and then.
My brother-in-law is the opposite: he has never rented a movie in his life. He just buys the movie if he wants to see it. He has, literally, just over 300 DVDs in his living room that he has purchased. He loans them out to people for free but charges "interest" if they don't get returned.
Don't get me started on seeing movies in the theater. My wife and I haven't been to a movie theater in over 3 years, but we are actually going with a large group this weekend to see a movie. And we are going to be part of the annoying rowdy crowd that we avoid by not going to theaters in the first place.