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Old 02-19-10, 12:56 PM   #1
Snicklefritz
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dimensions for tradeshow banners?

I need to make a banner for a tradeshow and was wondering if there are certain proportions which tend to be more attractive to look at than others. Any thoughts on this?

The booth itself is 10'x10' and is a corner booth (open on two sides). Theoretically I could make it as long as 10', but I'd like something that I could use for smaller shows where the booth might only be 8' wide. If it matters, the banner is going to be one of those vinyl ones that you can use indoors or out.

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Old 02-19-10, 02:01 PM   #2
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Old 02-19-10, 02:11 PM   #3
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There are other factors to consider, like how the product is displayed, how your competitors display, etc. I think that if you're gonna hang one on the pipes (assuming it is a pipe-n-drape show), then anything that's not floor to ceiling looks cheap and amateur. So 8'x8' is a popular size for a 10x10. Printing on polyester cloth looks way better than heavy vinyl, and costs less.
These things are real handy if you want a portable solution for small shows. They're cheap, you can replace the graphics even cheaper, and they hold up well. A pair of is fine for a small booth:
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Old 02-19-10, 03:49 PM   #4
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^^^^ some of the shows are the pipe-and-drape type and others just have tables in a large hall. You raise some good points I hadn't through of before. I'd go with a full backdrop if I knew I would always have the space, but ideally I'd like something that I can use for a range of shows, at least as long as this is something associated with one of my hobbies rather than my day job. My products are typically displayed on tables of shelving. If I have a corner booth, then the tables and shelving takes up most of the "wall" space. When I have a booth that isn't on a corner, then the tables and shelves go on the side and the back wall is available.

Regarding what you brought up regarding the competition, are you suggesting that it might be better to something similar to competitors displays or something very different?
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Old 02-19-10, 05:00 PM   #5
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You can always make a "wall" with a side table if you have the staff to watch over stuff. The downside is that you lose some of the openness and visibility of the corner spot.
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Old 02-20-10, 12:43 AM   #6
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re: the competition, you want to make sure you don't look a mile under folks with similar projects and budgets. Cheap looking displays give a cheap impression. You don't have to spend a lot, but use professional stuff, nothing homemade.

What I have found most useful is getting in touch with buyers before the show, and arranging the booth for traffic flow and being a comfortable place to visit. For instance, people walk around with sore feet and a bag of BS that they pick up as they go. Can they take a load off their feet in your booth while you talk with them? Is there a convenient table for them to set the bag of crap down on? Have you got a way to have "serious conversations" with people who are real buyers? All it takes is two chairs and a clean table top.

Don't get me started, I can go on about this all day.
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