I didn't even realize I was missing:
I've got to say, that comes close to taking the cake for wacky business models. Actually, I suppose they do this on top of breeding and stabling, but still, the idea that they're able to charge $100 to tack someone's name up on a stall and $5/month to stream video of it amazes me.
I found out about this from a friend who does a lot of this farm's dental work. Equine dentistry in itself probably sounds crazy to most people, but hayburners need a lot of calories, and they won't get it if their teeth bother them.