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  1. #1
    Gears? CliftonGK1's Avatar
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    Awkward product design, and a missed advertising opportunity

    The company I work for makes exercise equipment; treadmills, elliptical machines, etc. Anyhow, a big industry push is to have a built-in cooling fan, so we've included it in the design on our newer stuff. However, the company HQ and factory are in SE Asia where the average user height is 5" shorter than in the USA. The fan on our newest treadmill is located under the main handlebar center, which for shorter users is great to aim the louvres from upper to mid chest. For most users here that fan is going to be a great belly chiller.
    I'm 6'6" and think that advertising it as the "nad cooler" option is an overlooked marketing opportunity.
    "I feel like my world was classier before I found cyclocross."
    - Mandi M.

  2. #2
    derailleurs are overrated bigbenaugust's Avatar
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    ... for that 'wind in your crotch' sensation?
    --Ben
    Carrboro Bike Coalition - putting the "bike" in "CARrboro" :)
    2011 Motobecane Fantom Cross Uno, 2009 Motobecane Fantom CX
    Previously: 2000 Trek 4500 (2000-2003), 2003 Novara Randonee (2003-2006), 2003 Giant Rainier (2003-2008), 2005 Xootr Swift (2005-2007), 2007 Nashbar 1x9 (2007-2011), 2011 Windsor Shetland (2011-2014)
    Current Linux Usage (by machine): Arch: II openSUSE: II

  3. #3
    Gears? CliftonGK1's Avatar
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    Quote Originally Posted by bigbenaugust View Post
    ... for that 'wind in your crotch' sensation?
    Nobody made specific mention of which hair when designing the 'ocean breeze blowing through your hair' feature.
    "I feel like my world was classier before I found cyclocross."
    - Mandi M.

  4. #4
    derailleurs are overrated bigbenaugust's Avatar
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    You would think that the US office would have told them about the height difference... unless they were marketing it as fitness equipment for short people.
    --Ben
    Carrboro Bike Coalition - putting the "bike" in "CARrboro" :)
    2011 Motobecane Fantom Cross Uno, 2009 Motobecane Fantom CX
    Previously: 2000 Trek 4500 (2000-2003), 2003 Novara Randonee (2003-2006), 2003 Giant Rainier (2003-2008), 2005 Xootr Swift (2005-2007), 2007 Nashbar 1x9 (2007-2011), 2011 Windsor Shetland (2011-2014)
    Current Linux Usage (by machine): Arch: II openSUSE: II

  5. #5
    location:northern Ohio
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    Do you have any "Thigh-Master" sales posters of Suzanne Somers from the early 80's?
    --------------------------------------------------------------------------------

  6. #6
    Look! My Spine! RubenX's Avatar
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    Thread is worthless without pics.
    "Hoy es un dia normal, pero yo voy a hacerlo intenso" ~ Juanes

  7. #7
    on by skijor's Avatar
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    Is the fan reversible?....the Flatulence Flusher?

  8. #8
    Senior Member
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    I assume these cross-cultural* type oversights are extremely common among product designers as well as the marketing departments themselves?

    *wrong word, but you get the idea.

  9. #9
    Senior Member GP's Avatar
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    Quote Originally Posted by CliftonGK1 View Post
    Nobody made specific mention of which hair when designing the 'ocean breeze blowing through your hair' feature.
    You stop shaving at your thighs? Eww.

  10. #10
    Gears? CliftonGK1's Avatar
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    Quote Originally Posted by GP View Post
    You stop shaving at your thighs? Eww.
    From the top down, I stop shaving where my beard starts.
    "I feel like my world was classier before I found cyclocross."
    - Mandi M.

  11. #11
    Pleasurable Pain greyghost_6's Avatar
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    I stop shaving from the nipples down. Just thought everyone should know.
    I had to re-learn how to walk once, but never needed to re-learn how to ride a bike. Cyclist for life.

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