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Old 08-24-12, 02:09 PM   #1
ravenmore
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Thinking of advertising with Valpak.

Hi all,

I've decided to try and grow my photography business to the point where I am doing it full time. My brother owns his own business as well, a glass and window company, and has received a lot of response to his Valpak coupons. I spoke with a Valpak rep today and am pretty interested, but wanted to throw it out to others to get thoughts. I also would love coupon ideas that you would like to see from a photographer if you were looking for one. Gracias!
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Old 08-24-12, 02:20 PM   #2
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how about this:

"$10 off - I'll make you look young and beautiful even if you look like the Hunchback from Notre Dame"
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Old 08-24-12, 02:43 PM   #3
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how about this:

"$10 off - I'll make you look young and beautiful even if you look like the Hunchback from Notre Dame"
Lol - that's awesome.
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Old 08-24-12, 02:49 PM   #4
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He's trying to steer me to offering some kind of super cheap deal - like a $29 portrait session.
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Old 08-24-12, 02:51 PM   #5
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I have a lens that fits on my camera and a flash and eveything
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Old 08-24-12, 03:07 PM   #6
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I think referral coupons would be best.
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Old 08-24-12, 03:22 PM   #7
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Do you convert pics to b&w except for one part?
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Old 08-24-12, 03:26 PM   #8
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Do you convert pics to b&w except for one part?
Not sure if you're serious or not. I could in post - never been a big fan of that but hey, whatever the customer wants... I always shoot RAW and then do whatever I want when I get the images home.

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Old 08-24-12, 03:29 PM   #9
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I have a lens that fits on my camera and a flash and eveything
I have that too, plus a degree in Art with a photography major, and several years experience. My goal is to target weddings -they are profitable and the industry is recession resistant. People are always going to get married no matter what. Plus contrary to what I thought before I photographed one, they are a lot of fun to shoot.
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Old 08-24-12, 03:31 PM   #10
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Not sure if you're serious or not. I could in post - never been a big fan of that but hey, whatever the customer wants...
There was a previous thread with a certain other photographer that involved this effect and doing what the customer wanted.
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Old 08-24-12, 03:32 PM   #11
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Linky:
http://www.bikeforums.net/showthread...of-all-horrors
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Old 08-24-12, 03:40 PM   #12
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Lol - gotcha. Missed that thread. Yeah sometimes you get asked to do stuff you don't like, but if they're handing me money for it I just turn off that part of my brain.
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Old 08-25-12, 08:29 AM   #13
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Don't do it. You will end up spending the rest of your days doing 'boudoir' photographs of chubby middle-aged women. And there is only so much Vaseline you can smear on the lens.
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Old 08-25-12, 09:58 AM   #14
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I made the mistake of using them when I first had my now closed auto repair. no responses at all. Do you really want to compete with the cheap guys?
If you sell quality you can make more on less customers and deal with a much nicer clientele.
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Old 08-25-12, 11:01 AM   #15
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Originally Posted by ravenmore View Post
He's trying to steer me to offering some kind of super cheap deal - like a $29 portrait session.
Is that going to make you a profit? If you are offering a super-cheap deal that means you are losing, it's not worth it on top of the price of advertising. And cheap-deal customers in your industry can be extraordinarily demanding even though they are receiving something for nothing. If they present a voucher, you can't really decline them, either, if they come across immediately as difficult.

Has the rep shown you any records of increased activity among other clients or provided references so you can find out yourself. Or even contact a few who are already advertise, and find out yourself.

I've never been a coupon person, so my opinion doesn't really count from a customer perspective, I suppose. But unlike pizza shops and car oil change places where there are multi-thousands of customers in a region, you're looking for business from what is a relatively limited (albeit high-spend) market. It's not like I would need photographs of the style you are talking about every week, month or six months.

Further to this, has the rep offered you exclusive rights to the coupons as a photographer in your region? There is nothing worse than taking our advertising of this sort only to find you are pitted against a competitor who is offering as good a deal or better than you.

Like toytech says, build your reputation on quality. Choose your advertising media carefully, and that means targetting your audience of potential customers accurately. Word of mouth advertising is golden, but even sometimes that falls over if you don't have back-up advertising to reinforce your position in the marketplace.

Good luck with it. With your qualifications and experience, you have the skills. Now you just need to develop the business acumen, and that can be sometimes hit and miss.
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Old 08-25-12, 11:07 AM   #16
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I'd further suggest that you might consider enrolling in a small business management course, if that is not part of your qualifications background. You should have a business plan that sets out what lifestyle you want to maintain, and how you are going to maintain or achieve that; what your market potential is and how you are going to achieve that; and what your various obligations as a business operator are, and how you are going to meet them.

You also should have an amount set aside as business working capital to enable to you to establish yourself in the first year and cover essential expenses such as insurance, advertising, new equipment, and transport costs.
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