Blue Bell Creameries has a plant not too far from here. Every year, they do a 'Taste of Summer' event- $5 a head gets you a tour of the plant, taste/eat as much of their samples as you care to stand in line for (pretty much their full product line), face painting and body art for the kids, a car show, local fire department with one of those house on fire simulator trailers, live music... basically, a bunch of family/kid friendly stuff for cheap.
Usually, it takes place in June. This year, however, they didn't hold the event in June. Partly due to the fact the heat the last couple of years has just been brutal, but also since the plant is turning 20 years old tomorrow, they decided to merge the usual Taste of Summer with their Anniversary Bash. And they announced that there would be no cover charges this year- totally free.
They cancelled it 3 days ago when the 5 day forecast called for rain on Saturday.
Personally, I think they scheduled this prior to the 2012 NCAA football schedule being released- OU vs Texas is tomorrow- and the execs are using the weather as an excuse to catch the game.