Does your city celebrate First Night? What a scam this is.
O.K. for starters it is NOT First Night! It is Last Night / First Morning. First Night does not occur till the next day!
What is worse is cities pay a license fee for the privilege of using this goofy name. From what I have read they get minimal support, some guidelines and "the integrity of the brand". Participants do pay a fee to attend but it is hard to believe a company makes money for doing almost nothing.
I think I will start a new organization called First Morning. At least the name of the event will be correct.