I agree with the idea that this may not be the pinacle of art. However the same should be said of lugs, just some stock curly cues repeated ab nauseum, thanks to an earlier technology called casting, or earlier still in stamping. Ornamentation of a formal type has a long history, people either love it, like wrought Iron work in a great city in europe, or they hate it and push "purer" lines like modern architecture.
I wonder if one can hand engrave titanium. One certainly can hand engrave steel. That would eliminate the criticism that it's just some kind of clip art file.