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  1. #1
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    2014 Diadora Firenze Road Bikes - How good are these?

    Hi All,

    I was looking into a Diadora bike (Information provided below), but I could not find much feedback online on these. There is a person in the area that's selling a new one of these at $650, and I just wanted to know if anyone was familiar with Diadora bikes in general.

    Make: Diadora
    Model: FIRENZE COMP
    Model Number:H12-FICOMP4
    Frame: Diadora 700C Alloy
    Fork: 700C Carbon
    Shifters: Shimano 105
    Front Derailleur: Shimano 105
    Rear Derailleur: Shimano 105, 10 Speed
    Brakes: Diadora Alloy Caliper, W/250#BK Shoes
    Stroke: 39-49mm
    Wheels: Alex CD19
    Color: 01R Black/Red
    Sizes: 53, 56, 58, 61
    Price: $1,499.99

    URL:
    http://www.diadoracyclingusa.com/cyclingroad.html

    Diadora 2014 Bike Specs:
    http://www.diadoracyclingusa.com/Cyc..._BikeSpecs.pdf

    Additional Pictures with close ups of components:
    http://www.plentyofbikes.com/product...road-bike-2014

    Few questions I have:

    1. Is the type of aluminum alloy specified good quality?
    2. How would I know if the spokes that come with the rim are bladed or not?
    3. Since I might be moving in about a year, I'd like to know if this bike should have good resale value?
    4. Is this a good deal overall?

    Thanks!
    Last edited by javison1212; 05-25-15 at 11:57 PM. Reason: updated URLs

  2. #2
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    Where I live, Deadora is sold by the local sports store chain:
    Diadora Firenze Comp - Equipment - Bike - Road bikes | Sports Experts

    That is a "whopping" us$770 (since it is cdn$).
    This brand is also often discounted in the stores weekly flyer ... so definitely not a $1500 bike.

    I have no experience with this brand, but they always struck me as a "put the best group set you can muster on a budget bike." When I asked about them once, I was told the name is licensed from the Italian sports company, and stamped on these bikes.

    IMHO if you are concerned with good resale value, stick to the big names sold at an LBS.

  3. #3
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    Quote Originally Posted by steve_cay View Post
    Where I live, Deadora is sold by the local sports store chain:
    Diadora Firenze Comp - Equipment - Bike - Road bikes | Sports Experts

    That is a "whopping" us$770 (since it is cdn$).
    This brand is also often discounted in the stores weekly flyer ... so definitely not a $1500 bike.

    I have no experience with this brand, but they always struck me as a "put the best group set you can muster on a budget bike." When I asked about them once, I was told the name is licensed from the Italian sports company, and stamped on these bikes.

    IMHO if you are concerned with good resale value, stick to the big names sold at an LBS.
    Thanks steve_kay. Actually, I just checked the guy's Craigslist post and it says that Full 105s are $540 and are new, never been ridden.

    I have a 2008 Fuji Newest 3.0 with sora components so i was thinking about making an upgrade that wouldn't be too costly. I thought a 22lbs, full 105 road bike for $540 would be a good deal, but yeah I just had concerns with the quality of the other Diadora components it includes.

  4. #4
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    Diadora are a shoe/clothing company. I assume they do not make frames, rather buy and re label. If we are talking about a pair of football boots, they make some of the best i have worn in the past. but bikes? i'd be hesitant. I could find a better way to spend 500+ bucks.

  5. #5
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    The said sports store constantly runs promotions, like 15% off everything, 30% off all Deadora bikes, etc. (also bringing it close to mid US$500 levels if you are lucky). So while your price seems good, there is obviously room to go down on these bikes which tends to mean they have a low cost price.

    That may mean they use the cheapest frame, hubs, wheels, brakes, etc. to meet the price point. And marketing wise it works, since "sports store" type of clientele probably just looks at gear-set level to price shop their several obscure names of re-branded bikes.

    Personaly I would shop for a "good bike" rather than a "good gear-set". Much easier to upgrade a derailleur giving problems, than frame that just does not feel good! That being said I doubt you will find "good" road bikes for a $500 budget.
    Last edited by steve_cay; 05-27-15 at 05:47 AM.

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