I rely to some degree on marketers to keep me up on what's 'hot'. Lately I've seen cyclists featured in more TV commercials than I used to... or am I just noticing bicycles more?
- mtb over cliff in Ford ad
- guy on mtb has stomach attack in Immodium ad
- online broker ad with guys on club ride (my broker only calls me....)
- mtb one of the prizes featured from credit card (guy with pretend bike takes header)
I'm sure there are others that escape me now.
Are we seeing the rise of bikes in popular culture in North America?