At about the time of the TdF, I started seeing in some grocery stores in Northern Virginia displays for a wine called Red Bicyclette. French from Pays D'oc, imported by Gallo. The usual varities - Merlot, Chardonnay, Syrah. Seems to be a basic table wine.
The label says "easy to enjoy, as easy as riding a bicycle."
Anyone else seen this around? Anyone tried it?