Advertise on Bikeforums.net



User Tag List

Results 1 to 10 of 10
  1. #1
    Jet Jockey Banzai's Avatar
    Join Date
    Jul 2005
    Location
    Leavenworth, KS
    My Bikes
    Cannondale CAAD9 SRAM Red, Ritchey Breakaway Cross, Nashbar X-frame
    Posts
    4,015
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Bikes unsafe on roads and at night

    Maybe this is old, but I just saw a Passatt (sp?) commercial in which the following happens.

    A man is decked out in his spandex cyling gear, riding along on a mountain road in twilight when his light and blinkie begin to fail. Of course, you can feel the tension starting to mount, amplified by the growing darkness and the look on the cyclists face. Oh, curse you, unreliable equipment! It's only moments before, sure enough, a car who (of course) has more of a right to the road nearly runs over the cyclist, honking at him for his low observable rudeness. Now the cyclist is understandably worried.

    Along comes another vehicle, and the exhasperated and somewhat frightened cyclist gestures at him to just please pass, and leave me alone...but, the benevolent driver is there to help the hapless cyclist. The cyclist, clearly encouraged by his motorized escort, picks up speed as the Passat, with its steerable headlights, guides him safely through dangerous rocks and other hazards of the road that only a car could possibly safely navigate, until they finally arrive safely at a residential stop sign, on a well lit suburban street. The cyclist looks over at his motorized benefactor, and nods a sweaty "thanks" at him. The motorist, cool as a cucumber, silent as Clint Eastwood, nods back and drives on.

    Oh, if only I had seen this commercial years ago...I would have realized the error of my ways, in embracing the inferior and unreliable bicycle over the passat...a car driven by gentlemen, which will get me home safely every time.

    That is all. If you've seen the commercial, feel free to start ranting.

  2. #2
    RacingBear UmneyDurak's Avatar
    Join Date
    Dec 2004
    Location
    NorCal
    Posts
    8,190
    Mentioned
    1 Post(s)
    Tagged
    0 Thread(s)
    Ha ha. I just saw that comerical for the first time. I guess they cut out the part where cyclists gets almost run over. So it shows his light fail, then him waving a car to pass, but instead the car follows him showing him the way. Funny thing is, the car was following so closely it was unsafe. If the cyclist crashed the nice gentleman would have run him over before even realizing what happened.
    I see hills.... Bring them on!!!
    Stay calm and bring a towel.

  3. #3
    Senior Member Retro Grouch's Avatar
    Join Date
    Feb 2004
    Location
    St Peters, Missouri
    My Bikes
    Rans Enduro Sport, Hase Kettweisel Tandem, Merin Bear Valley beater bike
    Posts
    24,012
    Mentioned
    1 Post(s)
    Tagged
    0 Thread(s)
    So let me get this straight. They are trying to sell $20,000 cars by saying that they're better in some ways than a bicycle and they still find it necessary to fake an equipment failure on the bicycle in order to make their point. Would that be convincing to you?

    What really frustrates me is that the genius who thought up this ad undoubtedly makes a lot more money than I do. Where's the justice?

  4. #4
    Just Peddlin' Along SaddleBags's Avatar
    Join Date
    Jul 2005
    Location
    VA
    Posts
    930
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    I just saw that commercial too today and I thought that the driver was Johan Bruyneel (just for a moment when it showed him from his profile) and somehow this commercial would lead into the story about him finding his next Team Discovery Leader.

  5. #5
    No Rocket Surgeon eubi's Avatar
    Join Date
    Jan 2005
    Location
    Corona and S. El Monte, CA
    My Bikes
    Cannondale D600, Dahon Speed T7
    Posts
    1,648
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Yep, saw the commercial last night.

    I would have to say I liked it for the "Share the Road" comeraderie (but I'm not buying a VW because of it!). I have to agree with Retrogrouch that I didn't like the cyclist becoming completely dependent on the car driver.

  6. #6
    Senior Member
    Join Date
    Nov 2004
    Location
    Alabama USA
    My Bikes
    TREK 1000c
    Posts
    535
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    I saw it on the OLN cable channel. Haven't seen it on the big three though. Kinda fits into the same genre as the commercial with the kids asking "if our vehicle looses control, who's going to save us?" Toyota apparently. To bad we don't see ads that are actually trying to sell bicycles and promote cycling instead of ads for autos where bikes are used as props.

    d.tipton

  7. #7
    Senior Member skiahh's Avatar
    Join Date
    Aug 2003
    Location
    CO Springs, CO
    My Bikes
    08 Stumpjumper FSR Expert, 02 Litespeed Tuscany, 04 Specialized S-Works Epic
    Posts
    1,034
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Quote Originally Posted by Retro Grouch
    So let me get this straight. They are trying to sell $20,000 cars by saying that they're better in some ways than a bicycle and they still find it necessary to fake an equipment failure on the bicycle in order to make their point. Would that be convincing to you?

    What really frustrates me is that the genius who thought up this ad undoubtedly makes a lot more money than I do. Where's the justice?
    7 posts (including this one) now discussing the commercial and talking about either VW or the Passat. How many other forums do you have the same thing happeneing?

    You may not buy the car, but it'll as they say, any publicity is good publicity.

    Sounds like the genius has earned his pay for this one!
    www.teamnavycycling.org
    2010 Pivot Mach 429
    09 Felt Nine Race
    03 Litespeed Tuscany

  8. #8
    Pat
    Pat is offline
    Senior Member
    Join Date
    Jan 2002
    Location
    Orlando, FL
    My Bikes
    litespeed, cannondale
    Posts
    2,795
    Mentioned
    2 Post(s)
    Tagged
    0 Thread(s)
    I saw the commercial too. The thing is that his HEADLIGHT fails but he does not have any rear lights like blinkies. I guess they left them out for dramatic effect. Also I suppose that most motorists would not know that headlights and rear lights are usually seperate systems for bicycles.

  9. #9
    Senior Member mike's Avatar
    Join Date
    Jul 2000
    Location
    Snowy midwest
    Posts
    5,392
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Quote Originally Posted by skiahh
    7 posts (including this one) now discussing the commercial and talking about either VW or the Passat. How many other forums do you have the same thing happeneing?

    You may not buy the car, but it'll as they say, any publicity is good publicity.

    Sounds like the genius has earned his pay for this one!
    Agreed!

    I like the idea of a commercial showing a motorist's courtesy for a bicyclist.

    Oh, and by the way, I have had my lights fail me at night while bicycling and I had to rely on the lights from passing automobiles.
    Mike

  10. #10
    Senior Member filtersweep's Avatar
    Join Date
    Mar 2004
    Posts
    2,615
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Lighten up Frances- i think you are reading far too much into this. A bike without lights IS unsafe at night- and the commercial is a gimmick highlighting the steerable lights. It has nothing to do with a bike being inferior- where are you getting that from?

    VW is a cycling sponsor- BTW.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •