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Old 09-17-05, 02:07 PM   #1
Banzai
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Bikes unsafe on roads and at night

Maybe this is old, but I just saw a Passatt (sp?) commercial in which the following happens.

A man is decked out in his spandex cyling gear, riding along on a mountain road in twilight when his light and blinkie begin to fail. Of course, you can feel the tension starting to mount, amplified by the growing darkness and the look on the cyclists face. Oh, curse you, unreliable equipment! It's only moments before, sure enough, a car who (of course) has more of a right to the road nearly runs over the cyclist, honking at him for his low observable rudeness. Now the cyclist is understandably worried.

Along comes another vehicle, and the exhasperated and somewhat frightened cyclist gestures at him to just please pass, and leave me alone...but, the benevolent driver is there to help the hapless cyclist. The cyclist, clearly encouraged by his motorized escort, picks up speed as the Passat, with its steerable headlights, guides him safely through dangerous rocks and other hazards of the road that only a car could possibly safely navigate, until they finally arrive safely at a residential stop sign, on a well lit suburban street. The cyclist looks over at his motorized benefactor, and nods a sweaty "thanks" at him. The motorist, cool as a cucumber, silent as Clint Eastwood, nods back and drives on.

Oh, if only I had seen this commercial years ago...I would have realized the error of my ways, in embracing the inferior and unreliable bicycle over the passat...a car driven by gentlemen, which will get me home safely every time.

That is all. If you've seen the commercial, feel free to start ranting.
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Old 09-17-05, 03:48 PM   #2
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Ha ha. I just saw that comerical for the first time. I guess they cut out the part where cyclists gets almost run over. So it shows his light fail, then him waving a car to pass, but instead the car follows him showing him the way. Funny thing is, the car was following so closely it was unsafe. If the cyclist crashed the nice gentleman would have run him over before even realizing what happened.
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Old 09-17-05, 04:14 PM   #3
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So let me get this straight. They are trying to sell $20,000 cars by saying that they're better in some ways than a bicycle and they still find it necessary to fake an equipment failure on the bicycle in order to make their point. Would that be convincing to you?

What really frustrates me is that the genius who thought up this ad undoubtedly makes a lot more money than I do. Where's the justice?
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Old 09-17-05, 04:29 PM   #4
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I just saw that commercial too today and I thought that the driver was Johan Bruyneel (just for a moment when it showed him from his profile) and somehow this commercial would lead into the story about him finding his next Team Discovery Leader.
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Old 09-17-05, 05:59 PM   #5
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Yep, saw the commercial last night.

I would have to say I liked it for the "Share the Road" comeraderie (but I'm not buying a VW because of it!). I have to agree with Retrogrouch that I didn't like the cyclist becoming completely dependent on the car driver.
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Old 09-17-05, 06:05 PM   #6
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I saw it on the OLN cable channel. Haven't seen it on the big three though. Kinda fits into the same genre as the commercial with the kids asking "if our vehicle looses control, who's going to save us?" Toyota apparently. To bad we don't see ads that are actually trying to sell bicycles and promote cycling instead of ads for autos where bikes are used as props.

d.tipton
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Old 09-17-05, 07:06 PM   #7
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Quote:
Originally Posted by Retro Grouch
So let me get this straight. They are trying to sell $20,000 cars by saying that they're better in some ways than a bicycle and they still find it necessary to fake an equipment failure on the bicycle in order to make their point. Would that be convincing to you?

What really frustrates me is that the genius who thought up this ad undoubtedly makes a lot more money than I do. Where's the justice?
7 posts (including this one) now discussing the commercial and talking about either VW or the Passat. How many other forums do you have the same thing happeneing?

You may not buy the car, but it'll as they say, any publicity is good publicity.

Sounds like the genius has earned his pay for this one!
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Old 09-18-05, 03:49 AM   #8
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I saw the commercial too. The thing is that his HEADLIGHT fails but he does not have any rear lights like blinkies. I guess they left them out for dramatic effect. Also I suppose that most motorists would not know that headlights and rear lights are usually seperate systems for bicycles.
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Old 09-18-05, 06:42 AM   #9
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Originally Posted by skiahh
7 posts (including this one) now discussing the commercial and talking about either VW or the Passat. How many other forums do you have the same thing happeneing?

You may not buy the car, but it'll as they say, any publicity is good publicity.

Sounds like the genius has earned his pay for this one!
Agreed!

I like the idea of a commercial showing a motorist's courtesy for a bicyclist.

Oh, and by the way, I have had my lights fail me at night while bicycling and I had to rely on the lights from passing automobiles.
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Old 09-18-05, 07:32 AM   #10
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Lighten up Frances- i think you are reading far too much into this. A bike without lights IS unsafe at night- and the commercial is a gimmick highlighting the steerable lights. It has nothing to do with a bike being inferior- where are you getting that from?

VW is a cycling sponsor- BTW.
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