I came across the phenomenon of Keirin a few weeks ago. Basically it is a 2000 meter track event, where people gamble on the outcome of races. Like greyhound races. This is pretty much a Japanese thing. Question is, do you think that an Americanized version of Keirin would fly in your city? This link gives you the basics. It is translated by machine so bear with the odd sentance contructs.
Do you think that this is something that the American Road/track Racing orgs would get behind? My state is just starting to allow gambling. While I was apprehensive about legal gambling, this could propel cycling to NASCAR level in the US! Be great for manufactures and a great incentive for new cyclists.
The idea would be to set up urban track venues that would serve the American standard fare of beer and hot dogs and also allowing gambling on the races. Young heroes would participate and the wagering would be set up para mutual like at the horse track.
Do the means justify the ends? Are there any significant "ends" for growing cycling's popularity? How about an OTB location?