Has anybody read anything about this venture in Sacramento? It sounds like a pretty novel idea.
http://www.bizjournals.com/sacrament...y7.html?page=1

Here's a few excerpts:
-This road warrior, who rides about 450 miles a week, has organized a bunch of his biking buddies to sell advertising space on their jerseys.
-"We are living, mobile, interactive billboards," Mack said.

I only wish the article had some pics.