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Old 04-02-06, 11:42 PM   #1
oilfreeandhappy
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Max Mack's Jersey Advertising

Has anybody read anything about this venture in Sacramento? It sounds like a pretty novel idea.
http://www.bizjournals.com/sacrament...y7.html?page=1

Here's a few excerpts:
-This road warrior, who rides about 450 miles a week, has organized a bunch of his biking buddies to sell advertising space on their jerseys.
-"We are living, mobile, interactive billboards," Mack said.

I only wish the article had some pics.
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