Those are close, but the really brilliant thing about the Newks were that they had the standard bar ends as well as the drops...so you didn't need to sacrifice one for the other.
I did find the endless innovation site in my searching. However, I have a policy of not trusting sites like that. If the person responsible for their e-commerce is the same person responsible for the design of that site, then anyone placing an order there can kiss their savings good bye. If they can't even pull off basic HTML, what do you think the chances of them implementing a secure ordering system is? Not good to be sure.