Talk about paying for the name. The Armani shop at London's Heathrow Airport has a tax-free special of 938 pounds on a jet-black Armani hybrid bike, built by Bianchi with bold silver markings telling you who made and designed it. It looks like a nice aluminum bike, and comes with Armani lights, water bottle and natty little handlebar bag, and would certainly get a few looks out there on the roads or trails.
But at that price couldn't they come up with something better than Sora for the rear derailleur? I would have thought Ultegra at the very least, or go Italian and Campy.
The well-dressed salesman confessed he didn't really know much about bikes but believes each Armani shop will have one of these bikes soon. He says it rides well. Presumably we're talking about quick spins up and down the airport corridors when the last passengers have left.