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Old 05-26-06, 04:57 PM   #1
alanbike
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Supergo style bike shop revival??

I am Alan Goldsmith, founder of Supergo Bike Shops. As most people know, I sold Supergo to Performance in late 2002 and I have been sort of retired ever since. I have no association with Performance. But I miss my Supergo days in many ways and I am considering coming back in the near future. Of couse, it would be under a new name with some new angles. But that's not important right now. Last year, the Supergo stores were converted into and renamed, Performance. In today's market, I don't know of any dealer that is doing all of the interesting things that happened in the old Supergo. I would like some friendly guidance from among the thousands of consumers out of my 4 stores in So Calif and one in Chandler, AZ. The questioin is whether you think that today's retail bike market is calling out for the specific type of store that I pioneered and ran. I know the market is different today. There aren't as many fantastic and easy closeouts. MTB's are divided into several small niches, and road bikes have become very expensive and similar. Yes, I will start to reveal details of my plans at the appropirate times, as they take shape.
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Old 05-27-06, 05:27 AM   #2
RonH
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Hi Alan and welcome.

Can't give much advice about reviving the concept but I can say thanks for the bargains.
I have a couple of Supergo jerseys that I wear for commuting and occasionally on weekend rides. Very comfy. Also have a few other non-Supergo branded items that were great deals.
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Old 05-27-06, 07:36 AM   #3
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I use to get your catalogs but I don't recall if I ever bought anything from you.

If you want to tap into a market that isn't being adequately served, how about the older cyclists say above 45. for example how about a clothing line that doesn't look like camoflage for a gay bar?

Touring is popular again how about a decent budget line of touring bikes and accessories.

One other thing that is often missing from online bike shops is small parts. I usually have to go to a LBS to order small parts. why not have have the small parts too, I am sure they are not profitable but If I order a small bag of cable stops I am going to offset the shipping by buying some other items.

Put your catalog on CD

Last edited by velonomad; 05-27-06 at 08:31 AM.
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Old 05-27-06, 08:25 AM   #4
shakeNbake
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+1 on non-ghey clothing
+1 on entry-level touring
+1 on small parts

On small parts LBS have advantage over online, I'm not gonna pay $5 shipping for a $4 replacement "hoods"
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Old 05-27-06, 08:43 AM   #5
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A big box bike store might work.
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Old 05-27-06, 09:59 AM   #6
RonH
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Quote:
Originally Posted by velonomad
If you want to tap into a market that isn't being adequately served, how about the older cyclists say above 45. for example how about a clothing line that doesn't look like camoflage for a gay bar?
Camoflage for a gay bar? What are you talking about?
I'm 61 and don't have any problems finding jerseys or bibs for weekend rides or commuting.
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