Join Date: Dec 2005
Location: Reisterstown, MD
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 5 Post(s)
Originally Posted by wahoonc
So they are perpetuating the myth that you have to look like a TDF rider to ride a bike. Why not show "real" riders, the more common commuter rider...on second thought that might not work either
who wants to be "seen" with all those lights, safety vests and a funny looking bike
First off, it's just marketing. I don't see it perpetuating the myth. Second, you are gonna want to dump your marketing into the high end. That is where the money is. Lousy ROI marketing the $300 hybrids.
How many ads do you see for the many low end crappy cars compared to the BMW's, Audi's etc? I don't see that perpetuating the myth that I must own an expensive sports car to drive.