Cnbc Prime On Bikes
07-04-06, 05:28 AM
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Cnbc Prime On Bikes
Interesting piece this morning on how the sales of bikes are going up. Also interesting that they showed all men on expensive $5000+ bikes and the ladies on nice quiet ladylike hybrids!!!!!
07-04-06, 05:51 AM
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So they are perpetuating the myth that you have to look like a TDF rider to ride a bike. Why not show "real" riders, the more common commuter rider...on second thought that might not work either
who wants to be "seen" with all those lights, safety vests and a funny looking bike
Aaron
who wants to be "seen" with all those lights, safety vests and a funny looking bike Aaron
07-04-06, 09:36 AM
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Originally Posted by wahoonc
So they are perpetuating the myth that you have to look like a TDF rider to ride a bike. Why not show "real" riders, the more common commuter rider...on second thought that might not work either who wants to be "seen" with all those lights, safety vests and a funny looking bike
Aaron
who wants to be "seen" with all those lights, safety vests and a funny looking bike Aaron
07-04-06, 09:42 AM
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Originally Posted by wahoonc
So they are perpetuating the myth that you have to look like a TDF rider to ride a bike. Why not show "real" riders, the more common commuter rider...on second thought that might not work either who wants to be "seen" with all those lights, safety vests and a funny looking bike
Aaron
who wants to be "seen" with all those lights, safety vests and a funny looking bike Aaron
First off, it's just marketing. I don't see it perpetuating the myth. Second, you are gonna want to dump your marketing into the high end. That is where the money is. Lousy ROI marketing the $300 hybrids.
How many ads do you see for the many low end crappy cars compared to the BMW's, Audi's etc? I don't see that perpetuating the myth that I must own an expensive sports car to drive.
-D
07-04-06, 11:16 AM
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Originally Posted by derath
First off, it's just marketing. I don't see it perpetuating the myth. Second, you are gonna want to dump your marketing into the high end. That is where the money is. Lousy ROI marketing the $300 hybrids.
How many ads do you see for the many low end crappy cars compared to the BMW's, Audi's etc? I don't see that perpetuating the myth that I must own an expensive sports car to drive.
-D
How many ads do you see for the many low end crappy cars compared to the BMW's, Audi's etc? I don't see that perpetuating the myth that I must own an expensive sports car to drive.
-D
an empty showroom.
Shows like the CNBC show serve a valid marketing point of generatingproduct interest.
07-05-06, 08:03 AM
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Originally Posted by dingster1
Interesting piece this morning on how the sales of bikes are going up. Also interesting that they showed all men on expensive $5000+ bikes and the ladies on nice quiet ladylike hybrids!!!!!
