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  1. #1
    Senior Member dingster1's Avatar
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    Cnbc Prime On Bikes

    Interesting piece this morning on how the sales of bikes are going up. Also interesting that they showed all men on expensive $5000+ bikes and the ladies on nice quiet ladylike hybrids!!!!!

  2. #2
    Senior Member wahoonc's Avatar
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    So they are perpetuating the myth that you have to look like a TDF rider to ride a bike. Why not show "real" riders, the more common commuter rider...on second thought that might not work either who wants to be "seen" with all those lights, safety vests and a funny looking bike

    Aaron

  3. #3
    Mooninite shakeNbake's Avatar
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    Quote Originally Posted by wahoonc
    So they are perpetuating the myth that you have to look like a TDF rider to ride a bike. Why not show "real" riders, the more common commuter rider...on second thought that might not work either who wants to be "seen" with all those lights, safety vests and a funny looking bike

    Aaron
    LOL!!

  4. #4
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    Quote Originally Posted by wahoonc
    So they are perpetuating the myth that you have to look like a TDF rider to ride a bike. Why not show "real" riders, the more common commuter rider...on second thought that might not work either who wants to be "seen" with all those lights, safety vests and a funny looking bike

    Aaron

    First off, it's just marketing. I don't see it perpetuating the myth. Second, you are gonna want to dump your marketing into the high end. That is where the money is. Lousy ROI marketing the $300 hybrids.

    How many ads do you see for the many low end crappy cars compared to the BMW's, Audi's etc? I don't see that perpetuating the myth that I must own an expensive sports car to drive.

    -D

  5. #5
    Humvee of bikes =Worksman Nightshade's Avatar
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    Quote Originally Posted by derath
    First off, it's just marketing. I don't see it perpetuating the myth. Second, you are gonna want to dump your marketing into the high end. That is where the money is. Lousy ROI marketing the $300 hybrids.

    How many ads do you see for the many low end crappy cars compared to the BMW's, Audi's etc? I don't see that perpetuating the myth that I must own an expensive sports car to drive.

    -D
    Yes, I agree. Get'em in the store then sell'em what they can afford. Ya' can't sell bike or widgets to
    an empty showroom. Shows like the CNBC show serve a valid marketing point of generating
    product interest.

  6. #6
    5AM ride again? Damn... XC99TF00's Avatar
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    Quote Originally Posted by dingster1
    Interesting piece this morning on how the sales of bikes are going up. Also interesting that they showed all men on expensive $5000+ bikes and the ladies on nice quiet ladylike hybrids!!!!!
    I think that CNBC was also looking at the demographic that generally watches the channel. Whomever's bikes were shown probably figured that the people watching CNBC have a bit more to spend on a bike than your average consumer, just assuming a certain stereotypical type of viewer has tuned into the channel. Just my $.02, but it seems to make sense to me that they advertise the higher end bikes on such a channel.
    Road: '04 Campy Veloce equipt Softride Solo
    Mtn: '97 LX equipt Softride Powercurve
    Work in progress: Late 70's Richard Sachs - yet to be restored...

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