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Old 07-04-06, 05:28 AM   #1
dingster1
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Cnbc Prime On Bikes

Interesting piece this morning on how the sales of bikes are going up. Also interesting that they showed all men on expensive $5000+ bikes and the ladies on nice quiet ladylike hybrids!!!!!
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Old 07-04-06, 05:51 AM   #2
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So they are perpetuating the myth that you have to look like a TDF rider to ride a bike. Why not show "real" riders, the more common commuter rider...on second thought that might not work either who wants to be "seen" with all those lights, safety vests and a funny looking bike

Aaron
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Old 07-04-06, 09:36 AM   #3
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Quote:
Originally Posted by wahoonc
So they are perpetuating the myth that you have to look like a TDF rider to ride a bike. Why not show "real" riders, the more common commuter rider...on second thought that might not work either who wants to be "seen" with all those lights, safety vests and a funny looking bike

Aaron
LOL!!
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Old 07-04-06, 09:42 AM   #4
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Quote:
Originally Posted by wahoonc
So they are perpetuating the myth that you have to look like a TDF rider to ride a bike. Why not show "real" riders, the more common commuter rider...on second thought that might not work either who wants to be "seen" with all those lights, safety vests and a funny looking bike

Aaron

First off, it's just marketing. I don't see it perpetuating the myth. Second, you are gonna want to dump your marketing into the high end. That is where the money is. Lousy ROI marketing the $300 hybrids.

How many ads do you see for the many low end crappy cars compared to the BMW's, Audi's etc? I don't see that perpetuating the myth that I must own an expensive sports car to drive.

-D
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Old 07-04-06, 11:16 AM   #5
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Originally Posted by derath
First off, it's just marketing. I don't see it perpetuating the myth. Second, you are gonna want to dump your marketing into the high end. That is where the money is. Lousy ROI marketing the $300 hybrids.

How many ads do you see for the many low end crappy cars compared to the BMW's, Audi's etc? I don't see that perpetuating the myth that I must own an expensive sports car to drive.

-D
Yes, I agree. Get'em in the store then sell'em what they can afford. Ya' can't sell bike or widgets to
an empty showroom. Shows like the CNBC show serve a valid marketing point of generating
product interest.
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Old 07-05-06, 08:03 AM   #6
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Quote:
Originally Posted by dingster1
Interesting piece this morning on how the sales of bikes are going up. Also interesting that they showed all men on expensive $5000+ bikes and the ladies on nice quiet ladylike hybrids!!!!!
I think that CNBC was also looking at the demographic that generally watches the channel. Whomever's bikes were shown probably figured that the people watching CNBC have a bit more to spend on a bike than your average consumer, just assuming a certain stereotypical type of viewer has tuned into the channel. Just my $.02, but it seems to make sense to me that they advertise the higher end bikes on such a channel.
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