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  1. #1
    serial mender
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    Mr. Armstrong disappoints me

    As many may have heard, Mr. Armstrong (a.k.a. Lance) has signed a deal with Subaru to do ads for them in exchange for a tidy pile of cash.

    Now, this, of course, provoked the question about a cyclist promoting cars. Well, purists will call him a sell-out for that fact alone. But, what got me was his statement to USA Today: "You can't ride a bike everywhere you go."

    That hurt.

    First of all, you can, in fact, go anywhere on a bike that you can in a Subaru (even the interstate if you are daring--illegality aside). As the MTBers among us will attest, you can go far more places on a bike than even in a Subaru 4WD.

    Second, and totally seriously, he didn't need to say it. He could have rather argued that he just didn't see a conflict. Cars make room for bikes; bikes make room for cars. That would have done far more to promote cycling, while not at all damaging the reputation of his new boss.

    Alas.

    Jamie

  2. #2
    Forum Admin lotek's Avatar
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    You know, when I read the subject I was all prepared
    to get indignant etc. however I won't.
    I agree, LA was not exactly the ideal voice for cycling.
    but, a few points.
    Lance isn't, nor was he ever, a proponent of cycle commuting
    touring (and not TOUR de France), etc.
    He is a racer, that is his job, nothing more, nothing less.
    It is about the money.
    I get the feeling that lance was implying that sometimes
    you needed a car to get to where you want to ride
    (say for a dayride etc.)

    that's my $.02 worth
    Marty
    Sono pił lento di quel che sembra.
    Odio la gente, tutti.

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  3. #3
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    Not to mention also, Subaru's very large presence as a cycling sponsor. Wasn't LA on the Montgomery Securities team that Subaru co-sponsored? Also, Subary loans cars as support vehicles for mass rides--Seattle to Portland as an example, where
    a fleet of STP-logoed Outbacks is lent to the Cascade Bicycle Club to patrol the route and sag riders. Besides, why dump on a guy who is also a League of American Bicyclists endorser and who could probably talk Dubya into taking a bike ride?

  4. #4
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    Originally posted by jmlee
    "You can't ride a bike everywhere you go."

    Well, maybe you could,but there are practical realities.There is life beyond the bike.I'm with feldman.

  5. #5
    Life is good RonH's Avatar
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    I too was disappointed to hear that Lance signed the deal with Subaru. I guess he's just thinking about his financial future. He won't be able to make big bucks from riding forever.
    But I wish he would have stayed with sports related sponsers.

    And like everyone else I wish he wouldn't have made the statement, "You can't ride a bike everywhere you go." Sure you can Lance!

    But regardless he's still a great cyclist and "our" best icon. Many non-cyclists I know mention him or bike racing whenever I'm talking about cycling.

  6. #6
    Senior Member Bobatin's Avatar
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    Subaru: IMBA trail building crews

    Saturn: race team
    Last edited by Bobatin; 02-07-03 at 10:34 AM.
    So, if you're in the car, waiting impatiently. . . get over it - you're not that special.
    "Its not what you take when you leave, Its what you leave when you go."
    Some country and western song

  7. #7
    hehe...He said "member" ChipRGW's Avatar
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    Sports related sponsors like... USPS?

    um,... okay.

  8. #8
    Mad For Marinoni !!! Captain Crunch's Avatar
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    Well it's -45 degrees C here in Northern Ontario this morning and I myself would prefer to be in a Subaru than on my bike. I think we all need to be realistic about being able to cycle everywhere. This just is not possible in many places due to time restraints weather and terrain (or water) and other factors so let's give Lance a break on this one.
    One does not cease to play because one grows old.
    One grows old because one ceases to play.

  9. #9
    bac
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    Originally posted by jmlee
    Now, this, of course, provoked the question about a cyclist promoting cars. Well, purists will call him a sell-out for that fact alone. But, what got me was his statement to USA Today: "You can't ride a bike everywhere you go."
    Perhaps he meant that you can't ride a bike TO everywhere you go???? :confused:

  10. #10
    riding a Pinarello Prince orguasch's Avatar
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    why isTiger Woods endorsing Buick is it Buick, or Cadillac, it has nothing to do with Golf, it is his life wouldn't you do it if you were offered a couple of Million dollars to endorse their product, Just asking
    "Racso", the well oiled machine;)

  11. #11
    riding a Pinarello Prince orguasch's Avatar
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    and beside it is his prerogative to endorse anything he wants, and it is the people wether to take it as a good product or not, if the product achived its goal of selling their cars, then the advertisement of Lance work wonders to them...
    "Racso", the well oiled machine;)

  12. #12
    opinionated SOB cycletourist's Avatar
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    Hey, it could be worse. He could be endorsing Ford Expeditions or Chevy Suburbans. Compared to those space hogging monsters a sububru doesn't sound so bad.

  13. #13
    WallaWalla! Rotifer's Avatar
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    I choose not to own a car, but I'm also a WRC fan; so, chalk one up for Lance. You also have to consider that he uses cars to fricking train much less the number of vehicles used during the races. I do, however, understand your sentiment.
    Jeff

  14. #14
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    Give the guy some slack, it's his life, he can endorse and support whoever he wishes. I'm sure he's got a whole range of interests that are outside of the cycling world. Cars are just more practical sometimes, for instance, if I want to go train in a mountain range that's 500 miles away from my home, I'm going to drive a car to get there, then do my training. Don't really want to load up my racing bike with all kinds of stuff, tour down there, and then train.

  15. #15
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    When I read the thread title, I asked myself why would anybody be disappointed in LA's choices... hummm, then I read further. I have to disagree with some.

    I knew he signed a large lucrative deal with Subaru. If anything, congratulations are in order. For, cyclists are now being recognized as high level professional athletics, as in other professions. Thanks...lotek for a level headed view to what many of us do as a life long hobby.

    LA has never implied or stated he was anything other then a dedicated life long bike racer that has over come cancer. He's not a worthy representative of those who use their bikes as their only form of transportation. We would never find LA riding his bike everywhere like some that post here. His high profile visible career has extensive demands on his time, and places he must be, and a family to care for.

    Biking as one's only form of transportation works for a some, and that's fine. However, commuting via bicycle isn't practical for those of us who travel great distances and are required to be in many different locations in a timely fashion.

    PS... Subaru has been a big supporter of different forms of cycling over the years. That shouldn't be forgotten, just because one is a purist. Sometimes whether it's believed or not, auto's serve a purpose that bikes can't.

  16. #16
    bac
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    Oh no, this can't be right ... I agree with Garbear!

  17. #17
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    Originally posted by bac
    Oh no, this can't be right ... I agree with Garbear!
    Oh noooooooooooo... I'am going to think my position...

  18. #18
    Wood Licker Maelstrom's Avatar
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    So in order to represent biking you can't drive? All the power to Lance, not everyone that bikes commmutes everywhere, heck my bike is barely road worthy.

  19. #19
    DEADBEEF khuon's Avatar
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    Originally posted by cycletourist
    Hey, it could be worse. He could be endorsing Ford Expeditions or Chevy Suburbans. Compared to those space hogging monsters a sububru doesn't sound so bad.
    From what I understand, Lance is a pretty big sportscar fan. He admits to some rather fast driving in his Camaro and Porsche. His Camaro was "repossessed" and I think he said he got rid of his Porsche. He also owns (or at least has owned) and driven an SUV... Ford Explorer.

    Just because someone is pro-cycling doesn't also mean they can't be pro-automobile. Pitting one against the other just narrows one's view of the world.

  20. #20
    Oh God, He's back! 1oldRoadie's Avatar
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    If Sabaru/Lance wants to promote cycling with millions of dollars woth of ads, and that get our city council, state and federal goverment to be more pro-biking. I can not object.
    I can't ride and Frown!

  21. #21
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    Originally posted by khuon
    . He also owns (or at least has owned) and driven an SUV... Ford Explorer.

    he drives very fast.

    chevy suburban, black.
    MtbPhreek

  22. #22
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    Subaru is the title sponsor of the texas state spring championship. Subaru is sponsoring an IMBA style trail crew for texas.
    lance races bikes he's not a commute advocate.
    MtbPhreek

  23. #23
    DEADBEEF khuon's Avatar
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    Originally posted by Feldman
    Also, Subary loans cars as support vehicles for mass rides--Seattle to Portland as an example, where a fleet of STP-logoed Outbacks is lent to the Cascade Bicycle Club to patrol the route and sag riders.
    I know Subaru promotes cycling but I thought the cars donated to CBC were more a strict byproduct of Carter Subaru's involvement than Subaru itself. Maybe there's a top-down incentive from the company to the dealerships that I don't know about. BTW, Carter also lent vehicles to the Trek Tri-Island Rides (not affiliated with Trek Bicycles).

    Other automobile manufacturers have a history of sponsoring cycling teams and cycling-related activities. They include Volkswagon, Saturn, Mercury, Jeep, and Chevy.

  24. #24
    NCAA - DUAL CHAMPIONS! a2psyklnut's Avatar
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    No one has yet to mention, Subaru sponsors the Gary Fisher Mtn bike team. Who owns Gary Fisher? Trek! Who else sponsors Lance? Trek! My guess is they just increased their current contract with TREK/Gary Fisher.

    Next we'll see Gary Klein or Greg LeMond driving an Outback! ha, ha!

    L8R
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  25. #25
    DEADBEEF khuon's Avatar
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    Originally posted by a2psyklnut
    No one has yet to mention, Subaru sponsors the Gary Fisher Mtn bike team.
    With the current state of Cannondale, has anyone heard if the Volvo-Cannondale MTB team will be in jeopardy?

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