As many may have heard, Mr. Armstrong (a.k.a. Lance) has signed a deal with Subaru to do ads for them in exchange for a tidy pile of cash.
Now, this, of course, provoked the question about a cyclist promoting cars. Well, purists will call him a sell-out for that fact alone. But, what got me was his statement to USA Today: "You can't ride a bike everywhere you go."
First of all, you can, in fact, go anywhere on a bike that you can in a Subaru (even the interstate if you are daring--illegality aside). As the MTBers among us will attest, you can go far more places on a bike than even in a Subaru 4WD.
Second, and totally seriously, he didn't need to say it. He could have rather argued that he just didn't see a conflict. Cars make room for bikes; bikes make room for cars. That would have done far more to promote cycling, while not at all damaging the reputation of his new boss.