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Thread: Lance Interview

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    Lance Interview

    I was checking out lancearmstrong.com and they pointed me to this interview. If you click one of the links in the text you can watch the video of the interview.
    Interview
    "Training is what Im doing while my opponents are sleeping in."- Bill Robertson

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    I don't think too much about what the lasting memories of me as a cyclist will be. I think more about what I'll do in 20 or 30 years with my kids."
    Taken directly from that interview...

    And we're back to speculating over what's going on with him and is wife. That's an odd statement to make and not include her in your future plans!

    Back on the subject of the interview- he sounds pretty grounded, and I am impressed with the fact that he believes that all the popular cyclists should be there to race in the Tour. I am also impressed with his attitude with regards to the possible fifth Tour win- sounds like his head is in the right place right now.

    Koffee

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    Ink
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    The small Lance story that I'm surprised hasn't gotten any media attention is his $12 million Subaru spokesguy gig.

    Lance: world's most famous and most admired cancer survivor.

    Subaru: cigarette advertiser.

    (You say. "What?" Well Subaru cut a deal in 2002 to start advertising British American Tobacco "555" cigarettes again on their race/rally cars. Try here: http://www.swrt.com/cpimages/294799.jpg and here: http://www.swrt.com/cpimages/413452.jpg )

    So, the new Subaru Lance ads show those nifty blue cars zooming around, just not the ones (shock) with the cigarette ads.

    Oh, but if you watched the TV coverage of the recent Rally of Cyprus, though, you were treated with a unique, alternating sequence of: Lance Subaru ad.....footage of 555 Subaru zooming around...Lance Subaru ad....footage of 555 Subaru zooming around....Lance Subaru ad....footage of 555 Subaru....

    Talk about seriously bad, depressing irony :-{

    So maybe Subaru just *forgot* to tell LA about this, or...

    It's what's inside (cough)

    Ink

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    Jubalayo Unogwaja! Bokkie's Avatar
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    Ink, you said it very well.

    The $ is the motivator. He knows what he's signing into. He has a team of advisors and lawyers.
    If your bollocks ain't sore, yer ain't on yer boike!

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    Photog Extraordinaire Crack'n'fail's Avatar
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    as for the deal with him and his wife, if you read the article that accompanies the videos there's a note that they have been reconciled in their marriage.
    I'm looking for 1,200 people who think that $10 is a reasonable price to say that you think cancer research should be a national priority.

    Please read my personal story and donate at:
    http://www.livestrongchallenge.org/06PA/vesper

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    bac
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    Originally posted by Ink
    The small Lance story that I'm surprised hasn't gotten any media attention is his $12 million Subaru spokesguy gig.

    Lance: world's most famous and most admired cancer survivor.

    Subaru: cigarette advertiser.
    I didn't even know that Lance smoked.

    Seriously, all large company's portfolios consist of stakes in what some consider "bad" companies and industries. Like it or now, that's just business.

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    Bike Happy DanFromDetroit's Avatar
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    Originally posted by Ink
    The small Lance story that I'm surprised hasn't gotten any media attention is his $12 million Subaru spokesguy gig.

    Lance: world's most famous and most admired cancer survivor.

    Subaru: cigarette advertiser.
    ...

    When discussing advertising, I always try to remember that a corporation does not have a conscience. That is part of the reason why governments must create laws to protect the general population from them. All advertising must be viewed suspiciously. Subaru would market Cancer if there was a dollar to be made from it.


    As far as LAs 12M deal. It doesn't seem to me that he is being asked to endorse anything other than Subaru's cars. Nothing wrong with that as far as I can tell, they make a decent car. The average person who will be influenced by his endorsement probably doesn't think too deeply about Subaru's marketing policies.

    Dan
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    bac
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    Originally posted by DanFromDetroit
    When discussing advertising, I always try to remember that a corporation does not have a conscience.
    Good point, Dan. Most people seem to overlook this obvious fact for some reason. Thank goodness that we have an administration that won't allow businesses to run amuck.

    Oh ****.

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    Senior Member closetbiker's Avatar
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    Originally posted by bac
    I didn't even know that Lance smoked.

    Seriously, all large company's portfolios consist of stakes in what some consider "bad" companies and industries. Like it or now, that's just business.
    ...just as Lance's decision was all business. I think he shot himself in the foot here.

    What people will sell their soul for. Does he really need that money, or is his focus on preventing cancer less than the wants of his pocket book? (Oh wait, I've got it! He wants people to get cancer, then become cancer survivors like him!)

    If he wants to be associated with a cigarette advertiser he just lessened his impact in crusading against cancer.
    "My two favourite things in life are libraries and bicycles. They both move people forward without wasting anything" -Peter Golkin
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    Heeeeeere's Johnny! live311's Avatar
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    I don't mean to hijack this thread, but criticizing Lance for endorsing a company that is sponsored by a foreign cigarette brand in a foreign (and little known in the U.S.) racing series is highly unfair. By that same logic, you could criticize every spokesperson for GM, Ford, or Dodge who has cancer or is an alcoholic (or has a family member with either) for associating themselves with Winston Cup or the Busch series. Lance is simply endorsing a fine brand of car known throughout the world for superior performance and reliability (yes, I own one ). I don't see how that associates him with 555, thereby making him a hypocrite. Lance did not sell his soul, in my opinion. He made a good business decision and did not compromise his integrity. Now if I saw him in a Marlboro ad or even a McDonald's ad, I might be a little shocked. But, hey, I'm sure everybody's already made up their mind. I doubt anybody here will buy a Subaru or a pack of 555's because Lance said so.

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    Originally posted by closetbiker
    (Oh wait, I've got it! He wants people to get cancer, then become cancer survivors like him!)
    This has to be one of the most callous posts I've seen here.
    Where do you get off spewing crap like this? Have you ever
    seen what the Lance Armstrong Foundation does?
    Know any cancer survivors? ever seen anyone dying from cancer?
    Ever watched someone go through Chemo where the side effects
    would make dying the less painful, easier choice?
    no, I didn't think so.
    I think you are so hooked by the 555 connection to subaru,
    and the fact that Lance is afforded hero status that you
    can't see the forest for the trees.
    Tell you what, come down to Austin this October for the
    ride for the roses, focus on the panel discussions, the
    cancer information, the SURVIVORS and not all the bike
    stuff and then try on the statement above.

    Marty
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    Senior Member closetbiker's Avatar
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    Originally posted by lotek
    This has to be one of the most callous posts I've seen here.
    Know any cancer survivors? ever seen anyone dying from cancer?
    Ever watched someone go through Chemo where the side effects
    would make dying the less painful, easier choice?
    no, I didn't think so.
    Marty
    Callous? My grandfather, grandmother, mother, 2 uncles and an aunt have died from cancer, my wife has pre-cancerous cells, and my daughter is taking an anti-rejection drug (after an organ transplant) for the rest of her life that is a known carcinogen, so yeah, I've seen chemo and know that a lot of patients choose to live without the treatment and die.

    If Lance wants to do the ads and be associated with a cigarette advertiser, good for him. It's a free counrty. I think it lessens his position as a cancer spokesperson. Some would say it spreads the word (I would agree) but I also think it taints the word for an exchange of money.

    Now if he were to put the money from the ads into some kind of cancer prevention program, that would be useful. Using the money made from cigarette advertising against cancer would be good.
    "My two favourite things in life are libraries and bicycles. They both move people forward without wasting anything" -Peter Golkin
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    Forum Admin lotek's Avatar
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    Maybe I should have said "statements" as opposed to
    "Posts"
    I have no argument about Lance, or his advertising contracts.
    Personally I don't see him advertizing for Subaru the brand having anything with Subaru the racing organization,
    for me they are two seperate and distinct entities.
    What really set me off was the whole statement about
    "He wants people to get cancer, then become cancer survivors like him!".
    Given his own history, and given the history/purpose of
    LAF to me this is pretty callous.
    Say what you want about Lance, but one has to admit
    he has done more with his money/fame/recognition to bring
    cancer survivorship the attention it deserves than anyone
    else I can think of.

    Marty
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    I just associated Lance with the ad itself - trying to market Subaru autos. That's all. I don't think that If I drive a Subaru and tell all my friends that it's great and that they should drive one, too that I'm supporting the cigarette industry any more than if I drive a Chevy and do the same - there being a Chevy-sponsored race car sporting a cigarette, booze or whatever advertisement.

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    Senior Member closetbiker's Avatar
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    Originally posted by lotek
    What really set me off was the whole statement about "He wants people to get cancer, then become cancer survivors like him!". Given his own history, and given the history/purpose of LAF to me this is pretty callous.
    Given his history, his resources (money), his advisors, the international scrutiny he lives under, I would find it hard to believe Lance didn't know of Subaru's involvement in promoting a cancer-causing, additictive habit.

    My guess is he didn't think it would be tied into his ads in the general public's mind so it was worth the trade off to get more exposure for himself (and his sponsers and the LAF). Other people, who may have been more aware or affected by cancer may be a little more critical.


    Originally posted by lotek
    Say what you want about Lance, but one has to admit he has done more with his money/fame/recognition to bring cancer survivorship the attention it deserves than anyone else I can think of.Marty
    I'll give him full marks for that! I just think he stumbled a bit on this ad and it's such a disappointment to see this from someone who has been such a strong messenger for a cause.
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    Senior Member Ebbtide's Avatar
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    I'm going to have to agree closetbiker on this one.

    Originally posted by lotek
    Say what you want about Lance, but one has to admit
    he has done more with his money/fame/recognition to bring
    cancer survivorship the attention it deserves than anyone
    else I can think of.
    Although Lance has done the above you may need to get out of cycling circles more often. Aside from co-writing a book what do you think the average person knows about Lance's crusade against cancer.

    The fact remains that outside of cycling, fringe sports and cancer crowds, Lance is not well known. Hell, I'm a testicular cancer survivor and outside of reading his book (after the fact)I can't tell you what he does to "bring cancer survivorship the attention it deserves". And what attention is that anyway: "Yipee!!! I'm a cancer survivor".

    As to the the earlier comments:
    Oh wait, I've got it! He wants people to get cancer, then become cancer survivors like him!)
    Why else would Lance get paid for an endorsement: Because people want to be like Lance. Lance, if serious enough about his convictions, should have passed on the Subaru gig. But money rules!! So yes, for Lance to endorse Subaru, who is also sponsored by smokes, yes, Lance does not mind if his named is associated with cancer causing cigarettes as long as the price is right.

    "Unfair" or not, this is a decision I would have not made. Is it not just as "unfair" to hold firearm manufactuors feet to the flame for all the children who are killed each year. Is it not "unfair" told hold McDonalds responsible for making people fat. People can't have it both ways if they excpect to be taken seriously. Affiliation cast a shadow on many endeavors, public and private. One must always watch out for that, this time, Lance did not.

    ehenz

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    wow, never thought when I started this thread all this would come out!
    "Training is what Im doing while my opponents are sleeping in."- Bill Robertson

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    Ink
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    Tridevil: wow, never thought when I started this thread all this would come out!

    A bit of a "hijack" on my part, I think. I am not much more than a lurker and a terrible typist, but I think that I may be unusual in having an interest both in nice, clean cycling and not-so-clean fossil fuel racing. After I watched the Cyprus Rally on SpeedTV, it really bugged me. It also seemed like the story, however small, was not generally known. I thought about starting another topic, but somehow that seemed worse than adding to yours. I don't have much to add, but I will offer a few thoughts on some other responses.

    Live311:

    Live311: I don't mean to hijack this thread,.....
    Hey! I'm hijacking this thread!!!

    .....but criticizing Lance for endorsing a company that is sponsored by a foreign cigarette brand in a foreign (and little known in the U.S.) racing series is highly unfair. By that same logic, you could criticize every spokesperson for GM, Ford, or Dodge who has cancer or is an alcoholic (or has a family member with either) for associating themselves with Winston Cup or the Busch series.
    Well, if I were a Lance Armstrong, I would think long and hard about those types of connections. Me? I have only experience with other people's cancer and death and suffering from other very bad things like COPD. I admit it: I *really* have a grudge against tobacco.

    Maybe more than the Lance connection and even before it, what really bothered me in this story is a company that promotes ONE image to one market (you know: all those Subaru USA ads with deer flitting through the woods while the folks in the Forester "tsk, tsk" the inconsiderate lunk in the SUV; sponsorships like IMBA; all that outdoorsy stuff ) while taking a very different approach in other markets --- making a buck promoting cigarettes to teen-age boys in places like Argentina, China, Greece, Cyprus -- with them figuring that their US customers will never know or care. And it was STOO-PID! They dropped cigarette sponsorship some years ago. Why why why start again???

    And, yes, they have different national divisions under Subaru (Fuji Heavy Industries), but the money is all going to the same place. The BAT money to subsidize the team to promote the cars "race on Sunday, sell on Monday" -- the same car in the US as in Greece, with essentially the same adolescent boys lusting after it. Saying that "corporations have no conscience and that's just how it is" just doesn't work for me.

    The deal with Lance was specifically intended to fortify that healthy, outdoorsy image with US consumers and it is probably working. (A recap of the deal and its intent here: http://austin.bizjournals.com/austin...3/daily15.html


    Bokkie: He has a team of advisors and lawyers.
    and
    closetbiker: Given his history, his resources (money), his advisors, the international scrutiny he lives under, I would find it hard to believe Lance didn't know of Subaru's involvement in promoting a cancer-causing, additictive habit.
    Yeah, hard to imagine how something like this wouldn't get checked, but I am not psychic and admit that the 555 connection could be easy for somebody to blow off. Subaru's USA rally team doesn't display ads for US-brand cigarettes, for example. A screw-up on due diligence, perhaps? Who knew what when? Maybe there is more to the story. Of interest, I saw a brief news story (in April, I think, Googled out of something like AdWeek) that noted that the "top creative talent" (and the guy that cooked up the new ad campaign) was leaving that ad agency (Tamerlin-McClain) under conditions not known (hmmmm, I can no longer Google that story....)

    My guess is he didn't think it would be tied into his ads in the general public's mind so it was worth the trade off to get more exposure for himself (and his sponsers and the LAF). Other people, who may have been more aware or affected by cancer may be a little more critical.
    Heroes are so hard to find, oh don't you know? Lance has been awe-inspiring. When I saw the first mention of the Subaru deal I went "gulp", but thought that maybe something would get adjusted (like maybe Subaru had disconnected from BAT/555). And then I watched Rally Argentina and it was really odd: Subarus covered with 555, and a "sponsored by Subaru "message at the beginning, but not a *single* Subaru advert in 2 hours of coverage! (I thought: maybe the lawyers are wrangling and Lance is bowing out!). But then SpeedTV shows Cyprus last week and Lance-555-Lance-555-Lance-555..... Bad, really bad.

    I don't know what to expect anybody to say. I expect $12 million deals probably come with lots of lawyers and clauses attached and that Lance or "his people" might not be able to say anthing other than "Buy more Subarus" without getting into legal difficulties.

    It's just a bummer.

    Ink

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    I dont mind the thread being 'hijacked'. I didnt know any of these connections but now I do. Does present some interesting questions and such. I think it is a little unfair to connect lance directly to the tobacco company. Hes not the marlboro man. Yes the connection is there but its an indirect one. I do agree that lance maybe should have thought about it more. Then again maybe you have to accept some evils (tobacco company) to do some good (money from subaru to LAF?).
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