my wife is quite self conscious about the looks of "cycle wear",
sorry that some of my gender might not think that is such a bad thing.
at one time she had some saddle discomfort, which was probably associated
with bike fit. we spent a lot of time fiddling with handle bars, stems, seat positions,
and seats. she ended up liking the traditional b-17. when the fit issues got sorted
out, seat discomfort went away. she does wear some touring bike shorts from
J & G cyclewear. they are slightly padded, work well and look like fairly normal
running shorts. i wear the male version of this short also, i find them comfortable.