I am a relatively new rider and I am starting to put some serious (for me) miles on my odometer. I'm tired of riding in a t-shirt and I think I'm now at the point where I want to start riding in a jersey. Could any of you offer advice for someone just starting out? Where would I find the best value for the money? I plan to buy at my LBS if possible. What brands last the longest? What brands are the most comfortable? Any thing else you can think of would be welcome.