I have noticed that a lot of people are using names such as Rivendell and Waterford and others to sell there items on eBay. I have no problem with using a word or name like Rivendell to sell your product if you bought it from them but should they be allowed to use the name in the in the Title field to get people to notice. I often like to search for stuff on eBay and get tired of sifting through loads of junk. Like search Rivendell and click bicycles and you will see one Rivendell and more bikes not Rivendell then are Rivendell. Now if your selling something ok fine but I think eBay is infested with junk auctions. If your selling Rivendell fine but don't say Tomac Rivendell or Trek Rivendell or another name in the title field. Cross reference is fine but do you think that eBay is over run with misleading auctions. I think if you have a Japeneese frame its ok in the description but not to say Nishiki Rivendell and you look and its for a set of wheels that are no namers. The above is things I have seen and maybe not on eBay now.