Why don’t bicycle manufactures/companies advertise on television?
I can watch TV and never see an ad for Trek, Schwinn, Giant, or any bike company you want to name. It seems to me that if a bike company wants to change the way that the American people view cycling, that they would advertise on one of the most popular mediums available to them.
Most of the people that I know who don’t ride a bike, view bicycles as being for kids, or a hobby for racer want to be types. Or, worse yet poor people, or alcoholics without a drivers license, or a tree hugging environmentalist.
Why not have an ad that shows an adult riding to the convenience store, or commuting to work…and don’t show just the young and fit people riding a bike; show more of a realistic cross section of all ages, sexes and body types. I think they should show the more utilitarian side of cycling, along with the fun, and health benefits that can be gained. Most baby boomers grew up riding bikes, why not try to get them back on the bicycle again, by taking away the stigmatic view that most non-riders have of a person on a bicycle… What better way to reach most of these types than a TV commercial?
I personally think that the bike companies are missing out on a huge opportunity by not advertising on TV, especially in this day and age of thinking green. They have the opportunity to make riding a bicycle very hip and trendy, but most of all viewed as a viable means of transportation.
Oh well, I just wanted to express my thoughts on the matter… maybe I will have a bumper sticker made that says “My second car is a bicycle”, or something like that.
What do you all think: should bike companies advertise on television?