I'm looking into buying a touring bike and am a bit confused as to what I should go for. It seems to me that if bikes like the Jamis Aurora, Surly Long Haul Trucker, and other such bikes which have a recognized brand can be resold at 80% of their MSRP even after two or more years of use, then it makes sense as a cyclist to simply buy the most well-known rides. This is because if you were to build a custom, your resale value will likely be much less due to the fact that your name will be excluded from eBay and Craiglist searches of "Trek 520" or "Surly Long Haul."
Just wondering what other people thought of this. Am I just trying to excuse paying too much for a bike I don't need, or is resale value worth considering when purchasing a new bike?