Anyone ever run across a sun mask for cyclists? I'm thinking of something like they wore in the old Western movies where the bad guys would cover the lower part of their faces with bandanas before knocking off the bank. These are popular with fishermen, but they don't look like they would be lightweight and cool enough a biker. Plus, they flat don't look good. Here's a link to one by Patagonia: http://www.rei.com/product/779362
Coolmax makes a product that covers the back of the neck as well as the ears. Looks like a physical barrier to cover your nose, cheeks and lips would cut down on the messy, high-dollar sunscreen.