I was watching a little TV this morning and saw 15+ car ads. Trying to make cars seem super cool with super cool techno music, loud drums, flashy colors, and a sweet super cool "Starting at $16, 988" price tag.
It got me thinking:
How come we don't see any biking commercials?
I know commercials can be very expensive, and companies like Trek/Cannondale/Giant/Insert whoever here don't have the cash like *giggle* GM, Ford, Honda, etc.
But they COULD do selective commercials for cheaper in cities where the rewards could be higher (Portland, San Fran, Boston, etc).