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  1. #1
    made in italy bicycletothesun's Avatar
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    Why are there no bicycle commercials?

    I was watching a little TV this morning and saw 15+ car ads. Trying to make cars seem super cool with super cool techno music, loud drums, flashy colors, and a sweet super cool "Starting at $16, 988" price tag.

    It got me thinking:

    How come we don't see any biking commercials?

    I know commercials can be very expensive, and companies like Trek/Cannondale/Giant/Insert whoever here don't have the cash like *giggle* GM, Ford, Honda, etc.

    But they COULD do selective commercials for cheaper in cities where the rewards could be higher (Portland, San Fran, Boston, etc).

    Discuss.
    Quote Originally Posted by Ratfish View Post
    If someone is going to be dropping thousands of dollars on anything, they should be able to be as specific about the origin of the product as they want.
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  2. #2
    Clyde
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    I recall seeing LA in Trek ads on a regular basis on cable and/or network TV. Cervelo and Specialized advertised heavily on OLN during TDF.

  3. #3
    Quirky Grifter LesterOfPuppets's Avatar
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    I've seen Mongoose and Haro ads on X-games. That Jeep MTB series a few years ago had some bike ads. And the aforementioned TdF coverage had plenty of bike ads, along with VS. Cyclism Sundays.

    Bike Companies seem to think targeted advertising is best apparently.

    In my market, the only bike ads that aren't shown during coverage of biking events are the infomercials for those bikes with the automatic transmission.
    1980ish Free Spirit Sunbird fixed * 1996 Mongoose IBOC Zero-G * 1997 KHS Comp * 1990-ish Scapin * Lemond Buenos Aires Triple

  4. #4
    Senior Member frymaster's Avatar
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    oh god, don't give them any ideas!
    "Let's try and keep the constructive answers in the commuting forum." --SheistyMike

  5. #5
    Quirky Grifter LesterOfPuppets's Avatar
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    1980ish Free Spirit Sunbird fixed * 1996 Mongoose IBOC Zero-G * 1997 KHS Comp * 1990-ish Scapin * Lemond Buenos Aires Triple

  6. #6
    Senior Member
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    Cars are big money sold to lots of people, so expensive adverts are worthwhile.

    Bicycles are small money sold to few (relatively).

  7. #7
    Wookie Fred chewybrian's Avatar
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    Quote Originally Posted by LesterOfPuppets View Post
    He said commercials, not infomercials! If you're dumb enough to watch a half-hour long commercial, you get what you deserve.

    Quote Originally Posted by Freewheeler View Post
    Cars are big money sold to lots of people, so expensive adverts are worthwhile.

    Bicycles are small money sold to few (relatively).
    That sounds like the right answer.
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  8. #8
    Senior Member coldfeet's Avatar
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    We have 2 or 3 buses around here that have been decaled with advertising for Bow Cycle.

  9. #9
    Bianchi Goddess Bianchigirll's Avatar
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    freewheeler is right considering the average market of a bike is only about 30% for the dealer he cannot afford to adveretise on TV like a car dealer. and bike manufacturers claim they do not make much more it is just not profitable for anyone.
    Bianchis '87 Sport SX, '90 Proto (2), '91 Boarala 'cross, '93 Project 3, '88 Trofeo, '86 Volpe, '89 Axis, '79 Mixte SOLD, '99 Mega Pro XL Ti, '97 Ti Megatube, , '90 something Vento 603,

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  10. #10
    Every lane is a bike lane Chris L's Avatar
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    Quote Originally Posted by Freewheeler View Post
    Cars are big money sold to lots of people, so expensive adverts are worthwhile.

    Bicycles are small money sold to few (relatively).
    That would be the correct answer folks. That said, I've seen them during the TdF and perhaps at certain other times when certain networks thought lots of cyclists would be watching. Lately I've also seen ads for certain stores.
    "I am never going to flirt with idleness again" - Roy Keane
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  11. #11
    Senior Member
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    This was just on TV the other day. I bought one:

    http://www.youtube.com/watch?v=wML-s6CAMa8

  12. #12
    Old fart JohnDThompson's Avatar
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    Because bikes are more addictive than cigarettes.

  13. #13
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    because 65% of the population are overweight...

  14. #14
    Gear Hub fan
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    Quote Originally Posted by Freewheeler View Post
    Cars are big money sold to lots of people, so expensive adverts are worthwhile.

    Bicycles are small money sold to few (relatively).
    I agree bikes are small money compared to cars but disagree on their being sold to relatively few. In most years for the last 30 or so total bike sales have been close to or exceeded car sales in the USA. Of course if you exclude the cheap big box store junkbike sales then bike sales are a lot less than car sales.

    The LBS I use told me that they had tried local advertising and it had not paid for itself in additional sales.
    Gear Hubs Owned: Rohloff disc brake, SRAM iM9 disc brake, SRAM P5 freewheel, Sachs Torpedo 3 speed freewheel, NuVinci CVT, Shimano Alfine SG S-501, Sturmey Archer S5-2 Alloy. Other: 83 Colnago Super Record, Univega Via De Oro

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  15. #15
    Older than dirt CCrew's Avatar
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    Easy answer. Go price a media buy. Have to sell a poopload of bikes to cover it, trust me.

  16. #16
    Senior Member
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    The bike makers could afford it if they outsourced more of the production to Taiwan.

  17. #17
    Senior Member
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    Quote Originally Posted by tatfiend View Post
    I agree bikes are small money compared to cars but disagree on their being sold to relatively few. In most years for the last 30 or so total bike sales have been close to or exceeded car sales in the USA. Of course if you exclude the cheap big box store junkbike sales then bike sales are a lot less than car sales.
    OK, to put it another way, car adverts are usually model specific, so-

    A make/model of car is big money sold to lots of people, so expensive adverts are worthwhile.
    A make/model of a bicycle is small money, sold to VERY few people (RELATIVELY).

  18. #18
    Bike ≠ Car ≠ Ped. BarracksSi's Avatar
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    How about --

    Bikes that are flashy enough to look good in advertising don't sell in enough numbers to be able to afford ad time during, say, the Colts-Eagles game that's on right now.

  19. #19
    Senior Member Garfield Cat's Avatar
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    Quote Originally Posted by CCrew View Post
    Easy answer. Go price a media buy. Have to sell a poopload of bikes to cover it, trust me.
    The cheapest media buy, if you can call it that, is a full pro team kit with all the sponsors logos on it.

  20. #20
    totally louche Bekologist's Avatar
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    have you guys seen the new belgium brewing ads? THOSE did more to promote general love of bicycling than any other TV ad campaign i've seen and they weren't even selling bikes


    http://www.newbelgium.com/videos/tv#87


    and how about THIS bicycle warrior? Miller Beer and a great, a truly inspiring, environmental message. I love it!

    http://www.youtube.com/watch?v=kLl5y9RZI7c
    Last edited by Bekologist; 08-21-09 at 04:49 PM.
    "Evidence, anecdote and methodology all support planning for roadway bike traffic."

  21. #21
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    Fat Tire, YUM! Proof that beer and bicycling go togther...somehow.

  22. #22
    Senior Member
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    Quote Originally Posted by bicycletothesun View Post
    How come we don't see any biking commercials?

    Discuss.
    The only time we have bike commercials on TV in Melbourne (and doubtless the rest of Australia) is when the Tour de France is on.

    It is odd, given that bikes outsell cars in Australia.

    Possibly bikers are a more tech savvy demographic and prefer to go on-line.

    I do get flyers from LBSs in the mail box from time to time.

  23. #23
    Opt-in Member GreenGrasshoppr's Avatar
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    Quote Originally Posted by CCrew View Post
    Easy answer. Go price a media buy. Have to sell a poopload of bikes to cover it, trust me.
    N easy payments of $XX,99!

  24. #24
    Senior Member Ranger63's Avatar
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    No Bike Commercials

    Selective audience.
    Small Market

    Most folks drive.
    How many cycle.

  25. #25
    CRIKEY!!!!!!! Cyclaholic's Avatar
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    Around here you'll see 2 or 3 bike adds a year on TV, during the TDF coverage.

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