We are a group of master students at Copenhagen Business School, who are currently researching the topic of user driven innovation. Therefore we would appreciate any kind of feedback regarding the following topic:
At the moment bicycle theft is a huge problem in Denmark. People forget to lock their bicycles or decide not to lock them thoroughly, because it is too much of a hassle.
It is our impression, that most locks currently on the market are either:
- Quick and easy - hence easy to break
- Acceptable safe and secure – consequently time consuming, complex and expensive.
Therefore we would like to know if you have any ideas as to how to secure your bicycle, in a way that is easy to perform and remember without compromising the security? Any ideas – even the extraordinarily creative ones – are more than welcome.