...for a bike company to start advertising on television.
To see where I'm coming from, view this ad.
This Audi Diesel ad states, "Many people are trying to do their part. Some just have more fun doing it." This is after showing bikes on the front of a city bus while bus passengers are being jostled inside (like buses are typically that crowded), and another cyclist is caught in a heavy downpour and is zig-zagging wildly, while trying to avoid cars.
I want to see Trek, or Pacific, or Raleigh, or any bike company really, reply to that ad. Use the same line (or something close to it).
"Many people are trying to do their part." [clip of a Prius with a bumper sticker saying "My other car is an SUV."]
"Some people just have more fun doing it." [clip of a cyclist on a downhill run.]
"Some people actually are zero-emissions machines. [clip of a cyclist spinning, keeping up with traffic in a city]
"Some people have become their own solution." [before and after clips of a Stormcrowesque figure ]
A line at the end of the ad might say something like, "While more efficient cars can reduce our dependence on foreign oil, only by cycling can you do your part to eliminate it. Try cycling. For a cleaner, greener, leaner America."
[cut to company logo... then fade out]