What do I mean by a MSRP zone? A place where it's almost impossible to find something at a LBS that's marked below (or will ever be sold) the MSRP. I'm lucky enough to have 5 bike shops within 5 minutes of me, but 90% of the time I buy online.
As an example, my car rack broke this week and I need a new one by tomorrow. So I decided on the Saris Bones-2 rack and started calling around. Every single place was selling it at MSRP or more ($130+). Of course, I could find it online for under $100, but I was in a hurry, so I just went to the closest shop and bought one.
Then I got home and curiosity got the better of me and I started calling shops within a 250 mile radius. At least 75% of the shops I called had it in stock and priced lower than MSRP. A few shops within 2 hours of me had it for less than $100.
And this isn't just the Saris rack. In the past few months I've bought a Specialized Dirt Bag, new wheel, some Bontrager h2's, and a helmet for my girlfriend. Not once was I able to get any of these things under MSRP.
It makes me think that all of the shops have an agreement to not discount anything. I mean, if just one shop would do even 5% off, they would get all of my business.