I went to see the movie for some good time laughs, when the man himself appears on the silver screen for about a 3 minute acting scene ! He was pretty good! Much better than his one-liners with Subaru commercials. Maybe he'll do more cameos in other films. Comedy would be great!
I also read that there will be a movie about Lance played by Matt Damon
http://velonews.com/race/int/articles/6694.0.html (scroll down).