I was approached by the local bike shop owner about organizing and early Saturday morning ride. I reluctantly told him I was on board mainly because of my concern for cycling advocacy. I live in a midwest city of ~50,000 and anything that promotes cycling is plus in my book.
Regardless, we are going to promote through the local shop and also the local paper. My concern is how to advertise this. Do I simply advertise by average speed? How do i eliminate the eventual problem of having the kitted hammer droppers, compete with the lady with the flower basket on front?
I also don't want to spend the entire ride going back and chasing. I don't care about getting dropped but I am not really ready to babysit.