Join Date: Sep 2008
Bikes: LHT, Trek 930, Spot Longboard 9
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I feel marketing promotes new features as they make previous models obsolete, even if the improvement is marginal or not-at-all, its enough for a segment of the cycling community to pay the big markups. The rest is dumped in time for the next latest and greatest to hit the shelves. Only the big box and internet based stores can keep up with the rapid pace, while the mom and pops are stuck trying to cover their costs on stock that is only months old. Which is unfortante since the mom and pop stores invest so much into the local riding community. Such as sponsoring local clubs and cycling events.