Join Date: Jan 2010
Location: Near Catania, Sicily
Bikes: In the process of buying a Pinarello FP4. 2009 Trek 7.3FX; 2010 Trek 2.3; 2009 Fisher Tassajara
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Your hunt for shops is going to be a bit hit and miss--and more than a bit instinctive.
I was in your shoes a year or so back, and started with a generic web search for cycle shops around town. Lots of hits, as you'd imagine for any city.
I took a like at the sites, picked a couple that seemed most promising--way varying factors, such as proximity, brands offered, etc..
But ultimately, it came down to a couple phone calls--the one that got me was a guy who spent time talking to me, not just telling me to "come down to the shop to see what we can offer"....And when I did go to the shop, the guy stayed about an hour and a half beyond his closing hours talking to me and educating me about different bike models.
There are certainly better stocked shops in town--but I went with a guy I felt I could talk to.
He got my business, and five bikes later (between my wife and I), he still has it.