I just brought home a new Devinci Stockholm, which is an entry level performance hybrid. I bought it because the bike store said it was Made in Canada (both the owner and another employee, on two separate occasions said this). Normally I don't let country of origin decide what I buy, but in this case I equally liked the Devinci and another bike from a different store, so I decided to support a company that manufactures in my own country and got the Devinci.
When I got home, I looked underneath the cranks to read the serial number and I found a sticker beside it that said "Made in Vietnam", which is disappointing.
What I am wondering about is whether the bike store actually lied to me or if they didn't know either. The bike store writes down the serial number on their invoices, so someone in the store had to have seen the "Made in Vietnam" sticker. And since they are a Devinci dealer, they must have seen it on other Devinci's, unless mine is the first "Made in Vietnam" unit to pass through. Both the owner and an employee told me that it was Made in Canada, on two different days.
So either the store lied, they didn't know, or that sticker is wrong. Unfortunately I can't find any "Made in Canada" markings on the bike.
Not sure what I should do about it. Go back to the store and ask them why they said what they said? I don't know what that will accomplish, I still like the bike, I just feel a bit deceived. Should I call Devinci and ask them when they started making bikes in Vietnam instead of Canada?
Note that I am not in any way implying anything about the quality of products made in other countries; I just based this particular purchasing decision on the country of origin because I couldn't decide any other way.