This has come up before, but I find this attitude really irritating about Rivendell:
Basically, it's another - "Hey, we know we jacked the price of this item way up, but since we showed you, you should pay it!"
If this logic (information = money) extends to other sites, I would owe at least half my yearly salary to Harris Cyclery by now. Especially since Harris has a TON of articles for practical, mechanical skills and a lot less emphasis on opinion - which Rivendell has in spades.
I've never seen Harris even attempting to rationalize high prices on their site.
Maybe that explains why I've purchased hundreds of dollars worth of items at Harris and not a thing from Rivendell.