"BOISE — Jeri Rutherford had been a long-distance cyclist since her teens. Then something changed after age 45.
"I just couldn't ride anymore," she says. "It became more and more painful to sit on the bicycle seat." The frustration led Rutherford, who is a corporate-management consultant from Marsing, to pursue a passion to develop a comfortable bicycle seat.
And it was a passion.
"It's my life," she says of cycling.
She believes that a comfortable bicycle seat can change the world by fixing waistlines and the environment. Five years and more than 60 bicycle seat prototypes later, Rutherford is marketing the Carbon Comfort Saddle..."
I am really impressed with the inventor, going through more than 60 prototypes. Myself, I've only built about a dozen prototypes (you may have seen the pictures). I know it can be frustrating to be forced to give up and start anew. I wish Ms. Rutherford success with the business venture.