I'm noticing more of these signs in different towns, but I'd like to understand what these cities' incentive(s) are for proclaiming themselves "bicycle friendly". It's not like we bicyclists are a large enough segment to bring a lot of business. Do they get some kind of money from the state for taking such measures?
Here in Oceanside, CA, we have the great San Luis Rey bike path, and they've recently started putting up these signs, and painting little cyclist-silhouettes on the road to denote that the road is to be shared. A few years ago, Oceanside was a town I used to dread passing through.
Any insight or ideas on this?