So I bought a new 2011 Giant TCR Advanced 2 back at the end of December from a bike shop that has a really good reputation, but I've never personally used before, mostly because it was a really good price and it was on my short list of bikes that I wanted to buy. But now I'm having serious buyers remorse- not because I'm unhappy with the bike (though I haven't picked it up yet), but because I feel bad I didn't give the business to the local bike store I've always used previously. My wife and I each bought comfort bikes from them back in 2009, and then I bought my Jamis Aurora Elite from them last June. I started going on weekly group rides organized by the store last summer, and that's what ultimately got me really excited about biking. And I just really like the people who work at the store, even if some of them can be cranky sometimes. I dunno, I just liked them, and the store. I felt good going there.
But, they didn't have any bikes in my price range I was really excited about. I didn't want to get a Jamis Xenith, because I didn't want another FSA crankset or Tektro brakes. Maybe FSA Gossamer cranks are fine, but it does seem like the majority opinion is that they're less than optimal. They had a 2010/2011 Ridley Orion with Sram Rival that I was considering, and also a 2009 Fuji Team Pro with full Ultegra (6600). Mostly, I was looking for a Specialized Tarmac, a Giant TCR, or a Cannondale SuperSix. They also carry some limited Kestrel (Talon, which I didn't want) and Scott (Addict R3, but it at their shop it was out of my price range). Also, I thought I was probably going to be moving to a new city before the riding season started again in cold, wintery Saint Paul- so I would be paying an opportunity cost of getting a bike that I wanted at a good price, and I wouldn't be biking with that store again anyway. So, a bit selfish I suppose. I dunno.
If I could do it again, I think I would've got the Ridley Orion or the Fuji Team Pro, or tried to get them to either bring in a Kestrel RT800, or talk them down for the Scott Addict R3.