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  1. #1
    Super Biker Mtn Mike's Avatar
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    I've noticed that references to bicycles are included in TV commercials for the most unexpected products. I'm no expert in marketing psychology, but I'm assuming this is no accident. Bicycles apparently strike emotion in peoples brains, and producers know this.

    Here are a few that I've noticed in the last several weeks.

    For those TV watchers out there (admit it, YOU know who you are) see if you can add more....

    Car Commercials:
    Audi
    Saturn
    VW
    Subaru
    Dodge
    Nissan
    edit: add Avis Car Rental

    Financial Companies:
    TD Water
    Wachovia
    Evergreen

    Misc:
    Uncle Bens Rice
    HP computers


    LAR ( Lance Armstrong Related, these don't really count)
    LAF
    Nike
    US Postal
    Bristol Myer Squib (sp?)


    p.s...just to mess up the system, I pledge never to buy any of these products
    Last edited by Mtn Mike; 10-30-04 at 12:36 PM.

  2. #2
    Burn-em Upus Icephaltus Gojohnnygo.'s Avatar
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    West Virgina tourism(sp) commercial.
    Sick BubbleGum

  3. #3
    Senior Member larue's Avatar
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    I don't watch much television at all, but when I was in Atlanta I turned the TV for a sec and caught a commercial with bikes. It showed a man and a woman racing around town on road bikes, at the end it went something like "If this is your idea of speed dating, then this is the beer for you...." I think it was for some crap like Amstel Light, but the commercial was alright.
    Leave your treadmill power trip behind.

  4. #4
    Senior Member Drayko's Avatar
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    Anyone have links to the better ones? I don't really wanna spend my time watching tv looking for commercials

  5. #5
    Senior Member cyclezealot's Avatar
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    I watch so little commercial TV, not a good candidate . From what I watch I know there are some..Seems few are w/o Lance.
    One time Gallup called me, years ago...Asked if I knew TV logos' for products..Mostly cars....
    Guess, they wanted me to answer to see if logo's could cut through my abstainance of Commercial TV. Seems I recognized like one of of 10. Proud of that.

  6. #6
    Senior Member DieselDan's Avatar
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    Georgia Tourism
    Bikes use brakes to stop.

    If your bike has breaks, don't ride it.

  7. #7
    I drink your MILKSHAKE Raiyn's Avatar
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    Quote Originally Posted by Mtn Mike
    Contest: Cycles in TV Commercials
    Where's the "contest"?

  8. #8
    Super Biker Mtn Mike's Avatar
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    LOL, I know, I know, seems that nobody admits to watching much TV on these forums. Not surprising because after all, because 1) we are active people and tend to do other things, 2) most forum users probably use the internet as there primary media source as opposed to TV....But still, I'm sure you've seen some.

  9. #9
    Super Biker Mtn Mike's Avatar
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    Quote Originally Posted by Raiyn
    Where's the "contest"?
    Contest; meaning YOU, the contestant, tries to list as many cycling references in commercials as you can. Sorry there are no prizes.

  10. #10
    Desert tortise lsits's Avatar
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    Don't forget political ads. I noticed bikes in Barbara Boxer's ad and the ad for Proposition "O".
    Wish I didn't know now what I didn't know then. - Bob Seger

  11. #11
    cab horn
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    Quote Originally Posted by Mtn Mike
    Contest; meaning YOU, the contestant, tries to list as many cycling references in commercials as you can. Sorry there are no prizes.
    What no prizes!? Mutiny!

  12. #12
    2-Cyl, 1/2 HP @ 90 RPM slvoid's Avatar
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    I noticed this a while ago. A LOT of commercials have them. They promote a sense of closeness at the community level.

  13. #13
    Super Biker Mtn Mike's Avatar
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    Quote Originally Posted by slvoid
    I noticed this a while ago. A LOT of commercials have them. They promote a sense of closeness at the community level.
    I think maybe in addition to community, they present a certain image that a company wants to associate with their product...with car companies I think bikes present an "active lifestyle". In financial commercials, I think they try to convey intelligence or intellect. I'm not sure what Uncle Bens Rice was trying to convey , but I did like the very subtle reference when you could see a guy carrying in a roadbike in the back of the kitchen in the restaurant.

  14. #14
    Super Biker Mtn Mike's Avatar
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    Quote Originally Posted by lsits
    Don't forget political ads. I noticed bikes in Barbara Boxer's ad and the ad for Proposition "O".
    With a name like Proposition O, I don't care what it is, I'm in support!!!!

  15. #15
    Toyota Racing Dev. PWRDbyTRD's Avatar
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    "If things go right she'll be seein' my O face, O! O! O!"
    Linkage...My 2004 Kona Hoss Dee-Lux My Mindless Banter
    Disclaimer: I'm 425lb...I put unnormal loads on my bike. This should help you in answering any of my questions.

  16. #16
    2-Cyl, 1/2 HP @ 90 RPM slvoid's Avatar
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    Quote Originally Posted by Mtn Mike
    I think maybe in addition to community, they present a certain image that a company wants to associate with their product...with car companies I think bikes present an "active lifestyle". In financial commercials, I think they try to convey intelligence or intellect. I'm not sure what Uncle Bens Rice was trying to convey , but I did like the very subtle reference when you could see a guy carrying in a roadbike in the back of the kitchen in the restaurant.
    That yes, even healthy active road bikers eat uncle bens. Lol.

  17. #17
    Senior Member deathintransit's Avatar
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    Powered by Turd looks like this dude that was featured in that 60 mins spinoff show. 60mins xtreme or something. This dude was obsessed with bjork and made a video about it. At the end he shoots himself in the face.

    I have a love hate relation ship with ttv. Love to hate it, hate to love it. Favorite Lance/Foriegn Child Labor Company #1 (Nike, duh.) was the one with the group riding through San Fran(?) and the group gets bigger and bigger. This critical mass brought to you by: Nike.

  18. #18
    Super Biker Mtn Mike's Avatar
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    Mexico

    Jeep

    Two separate commercials, although a jeep is in both...

  19. #19
    Super Biker Mtn Mike's Avatar
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    Quote Originally Posted by deathintransit
    Powered by Turd looks like this dude that was featured in that 60 mins spinoff show. 60mins xtreme or something. This dude was obsessed with bjork and made a video about it. At the end he shoots himself in the face.
    ahhh, yeah.

    Quote Originally Posted by deathintransit
    I have a love hate relation ship with ttv. Love to hate it, hate to love it. Favorite Lance/Foriegn Child Labor Company #1 (Nike, duh.) was the one with the group riding through San Fran(?) and the group gets bigger and bigger. This critical mass brought to you by: Nike.
    Yeah, didn't it bring a tear to your eye before you realized Nike...

  20. #20
    Super Biker Mtn Mike's Avatar
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    Honda Accord

  21. #21
    Toyota Racing Dev. PWRDbyTRD's Avatar
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    toyota racing dev. .....not ****. I love the supra. As far as what you're talking about I'm clueless care to clue me in?
    Linkage...My 2004 Kona Hoss Dee-Lux My Mindless Banter
    Disclaimer: I'm 425lb...I put unnormal loads on my bike. This should help you in answering any of my questions.

  22. #22
    Toyota Racing Dev. PWRDbyTRD's Avatar
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    BTW...I'd shoot others before me. Sorry, I know it's a common misconception that I'd just shoot myself bahahahahaha
    Linkage...My 2004 Kona Hoss Dee-Lux My Mindless Banter
    Disclaimer: I'm 425lb...I put unnormal loads on my bike. This should help you in answering any of my questions.

  23. #23
    Super Biker Mtn Mike's Avatar
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    Quote Originally Posted by PWRDbyTRD
    toyota racing dev. .....not ****. I love the supra. As far as what you're talking about I'm clueless care to clue me in?
    Ah yep, but I bet the turd retrofit is much more economical!

  24. #24
    Toyota Racing Dev. PWRDbyTRD's Avatar
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    ....mmk.
    Linkage...My 2004 Kona Hoss Dee-Lux My Mindless Banter
    Disclaimer: I'm 425lb...I put unnormal loads on my bike. This should help you in answering any of my questions.

  25. #25
    I drink your MILKSHAKE Raiyn's Avatar
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    Quote Originally Posted by PWRDbyTRD
    "If things go right she'll be seein' my O face, O! O! O!"
    Excuse me yea m I believe you have my stapler.


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