I've noticed that references to bicycles are included in TV commercials for the most unexpected products. I'm no expert in marketing psychology, but I'm assuming this is no accident. Bicycles apparently strike emotion in peoples brains, and producers know this.
Here are a few that I've noticed in the last several weeks.
For those TV watchers out there (admit it, YOU know who you are) see if you can add more....
edit: add Avis Car Rental
Uncle Bens Rice
LAR ( Lance Armstrong Related, these don't really count)
Bristol Myer Squib (sp?)
p.s...just to mess up the system, I pledge never to buy any of these products