is one of the local LBS's here. Notice it too is similar. When I got my new bike about 3 months ago I made a comment to the owner of the LBS about how much I enjoyed his website. He made a comment about how its easy because he has a large online library he subscribes to. Then I noticed a few other sites very similar. Im guessing one company is doing the pages or giving a template to these Online Bike Shops and charging some sort of fee for the content they add. Lots of useful info on those pages for newbies like me.